Wesley R. Hartmann

Professor, Marketing

Wesley R. Hartmann

The John G. McCoy-Banc One Corporation Professor of Marketing

James and Doris McNamara Faculty Fellow for 2022-2023
Academic Area:

Research Statement

Professor Hartmann's research empirically analyzes questions in marketing and economics. He studies advertising, pricing, reward programs, social interactions, sustainability, switching costs, technology and vertical integration.

Academic Degrees

  • PhD in Economics, UC Los Angeles, 2003
  • MA in Economics, UC Los Angeles, 2001
  • BA, UC Irvine, 1996

Academic Appointments

  • At Stanford University since 2003

Publications

Journal Articles

Xing Li, Wesley R. Hartmann, Tomomichi Amano
Management Science
2022
Bryan Bollinger, Wesley R. Hartmann
Management Science
January 1, 2020 Vol. 66 Issue 1 Pages 290-314
Wesley R. Hartmann, Daniel Klapper
Marketing Science
February 2018 Vol. 37 Issue 1 Pages 78-96
Brett R. Gordon, Wesley R. Hartmann
Quantitative Marketing and Economics
April 15, 2016 Pages 1-40
Anita Rao, Wesley R. Hartmann
Quantitative Marketing and Economics
2015 Vol. 13 Issue 2 Pages 117–134
Michaela Draganska, Wesley R. Hartmann, Gena Stanglein
Journal of Marketing Research
October 2014 Vol. 51 Issue 5 Pages 578–590
Brett R. Gordon, Wesley R. Hartmann
Marketing Science
November 2012 Vol. 32 Issue 1 Pages 19–35, Lead Article, Finalist for Little Award
Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan
Marketing Science
November 2011 Vol. 30 Issue 6 Pages 1079–1097
Ricard Gil, Wesley R. Hartmann
The Journal of Law, Economics, & Organization
June 20, 2011 Vol. 27 Issue 2 Pages 219–244, Lead Article, Finalist for Williamson prize
Wesley R. Hartmann
Marketing Science
July 2010 Vol. 29 Issue 4 Pages 585–601, Finalist for Little Award
Wesley R. Hartmann, Harikesh S. Nair
Marketing Science
September 2009 Vol. 29 Issue 2 Pages 366–386
Ricard Gil, Wesley R. Hartmann
Marketing Science
May 2009 Vol. 28 Issue 6 Pages 1046–1062
Wesley R. Hartmann, Puneet Manchanda, Harikesh S. Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar, Catherine Tucker
Marketing Letters
December 2008 Vol. 19 Issue 3 Pages 287–304
Wesley R. Hartmann, V. Brian Viard
Quantitative Marketing and Economics
2008 Vol. 6 Issue 2 Pages 109–137
Ricard Gil, Wesley R. Hartmann
Review of Industrial Organization
June 2007 Vol. 30 Issue 4 Pages 325–347
Wesley R. Hartmann
Quantitative Marketing and Economics
2006 Vol. 4 Issue 4 Pages 325-349, Inaugural Wittink Award

Stanford Case Studies

Wesley Hartmann, Debra Schifrin
2017

Stanford GSB Affiliations

Service to the Profession

  • Coordinating Editor, Quantitative Marketing & Economics
  • Editorial Board, QME, Management Science, Marketing Science

Insights by Stanford Business

April 18, 2016
Paradoxically, letting the people vote for president would cut advertising in half.
January 29, 2015
Not all big game TV commercials drive enough sales to offset the ad’s cost.
November 18, 2014
Shifting marketing dollars from television to online advertising can pay off.
October 23, 2012
Research says political candidates might be better off paying for web ads than investing too heavily in TV.
December 01, 2009
A marketing professor says the high price of popcorn at most movie theater concession stands actually benefits moviegoers.
October 01, 2006
Research shows the programs motivate only a small fraction of consumers to increase usage, and sometimes end up costing organizations money.

School News

May 14, 2019
Meet three graduates of an innovative Stanford GSB program designed to create a path for women and minorities in business academia.