Wesley R Hartmann

Wesley R Hartmann
Professor, Marketing
Contact Info
WesleyRHartmann
Professor of Marketing
GSB Trust Faculty Fellow for 2016-2017
Academic Area: 
Marketing

Additional Administrative Titles

Co-Director, Digital Business: Data, Decisions & Platform Strategy Initiative

Research Statement

Professor Hartmann's research empirically analyzes questions in marketing and economics. He studies advertising, pricing, reward programs, social interactions, switching costs and vertical integration.

Academic Degrees

  • PhD in Economics, UC Los Angeles, 2003
  • MA in Economics, UC Los Angeles, 2001
  • BA, UC Irvine, 1996

Academic Appointments

  • At Stanford University since 2003

Publications

Journal Articles

Brett R. Gordon, Wesley R Hartmann. Quantitative Marketing and Economics. April 15, 2016, Pages 1-40.
Anita Rao, Wesley R Hartmann. Quantitative Marketing and Economics. 2015, Vol. 13, Issue 2, Pages 117–134.
Michaela Draganska, Wesley R Hartmann, Gena Stanglein. Journal of Marketing Research. October 2014, Vol. 51, Issue 5, Pages 578–590.
Brett R. Gordon, Wesley R Hartmann. Marketing Science. November 2012, Vol. 32, Issue 1, Pages 19–35, Lead Article, Finalist for Little Award.
Wesley R Hartmann, Harikesh S. Nair, Sridhar Narayanan. Marketing Science. November 2011, Vol. 30, Issue 6, Pages 1079–1097.
Ricard Gil, Wesley R Hartmann. The Journal of Law, Economics, & Organization. June 20, 2011, Vol. 27, Issue 2, Pages 219–244, Lead Article, Finalist for Williamson prize.
Wesley R Hartmann. Marketing Science. July 2010, Vol. 29, Issue 4, Pages 585–601, Finalist for Little Award.
Wesley R Hartmann, Harikesh S. Nair. Marketing Science. September 2009, Vol. 29, Issue 2, Pages 366–386.
Ricard Gil, Wesley R Hartmann. Marketing Science. May 2009, Vol. 28, Issue 6, Pages 1046–1062.
Wesley R Hartmann, Puneet Manchanda, Harikesh S. Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar, Catherine Tucker. Marketing Letters. December 2008, Vol. 19, Issue 3, Pages 287–304.
Wesley R Hartmann, V. Brian Viard. Quantitative Marketing and Economics. 2008, Vol. 6, Issue 2, Pages 109–137.
Ricard Gil, Wesley R Hartmann. Review of Industrial Organization. June 2007, Vol. 30, Issue 4, Pages 325–347.
Wesley R Hartmann. Quantitative Marketing and Economics. 2006, Vol. 4, Issue 4, Pages 325-349, Inaugural Wittink Award.

Working Papers

Welfare Effects of Home Automation Technology with Dynamic Pricing | PDF
Bryan Bollinger, Wesley R Hartmann, April 12015
Superbowl Ads | PDF
Wesley R Hartmann, Daniel Klapper, March 2015
Quantity-Based Price Discrimination Using Frequency Reward Programs | PDF
Wesley R Hartmann, V. Brian Viard, September 292007

Teaching

Degree Courses

2016-17

This course deals with the overall general management of the business enterprise. Extensive case studies of a variety of companies of differing size, industry, and current conditions provide the basis for the comprehensive analysis and...

2015-16

This course covers various advanced quantitative methods with applications in marketing and economics. Topics include simulation-based estimation, dynamic decision processes, and other topics relating to empirical models of demand and supply. The...

This course deals with the overall general management of the business enterprise. Extensive case studies of a variety of companies of differing size, industry, and current conditions provide the basis for the comprehensive analysis and...

2014-15

This course covers various advanced quantitative methods with applications in marketing and economics. Topics include simulation-based estimation, dynamic decision processes, and other topics relating to empirical models of demand and supply. The...

This course is designed to prepare new marketing PhD students for conducting rigorous, independent research. In this course, the student will work closely with a faculty member in collaborative research activities and will become familiar with...

This course deals with the overall general management of the business enterprise. Extensive case studies of a variety of companies of differing size, industry, and current conditions provide the basis for the comprehensive analysis and...

Stanford Case Studies

Stanford University Affiliations

Service to the Profession

  • Editorial Board, QME, Management Science, Marketing Science
  • Research Council, Wharton Customer Analytics Initiative

In the Media

Science Newsline, Economics & Sociology, April 18, 2016

Insights by Stanford Business

April 18, 2016
Paradoxically, letting the people vote for president would cut advertising in half.
January 29, 2015
Not all big game TV commercials drive enough sales to offset the ad’s cost.
November 18, 2014
Shifting marketing dollars from television to online advertising can pay off.
October 23, 2012
Research says political candidates might be better off paying for web ads than investing too heavily in TV.
December 1, 2009
A marketing professor says the high price of popcorn at most movie theater concession stands actually benefits moviegoers.
October 1, 2006
Research shows the programs motivate only a small fraction of consumers to increase usage, and sometimes end up costing organizations money.