Wesley R. Hartmann

Professor, Marketing

Wesley R. Hartmann

The John G. McCoy-Banc One Corporation Professor of Marketing

James and Doris McNamara Faculty Fellow for 2022-2023
Academic Area:

Research Statement

Professor Hartmann's research empirically analyzes questions in marketing and economics. He studies advertising, pricing, reward programs, social interactions, switching costs and vertical integration.

Academic Degrees

  • PhD in Economics, UC Los Angeles, 2003
  • MA in Economics, UC Los Angeles, 2001
  • BA, UC Irvine, 1996

Academic Appointments

  • At Stanford University since 2003

Awards and Honors

  • GSB Trust Faculty Fellow for 2016–17


Journal Articles


Executive Education & Other Non-Degree Programs

​Tackle the entire M&A process through an interdisciplinary curriculum and a hands-on, weeklong team simulation project.

Stanford Case Studies

Stanford GSB Affiliations

Service to the Profession

  • Coordinating Editor, Quantitative Marketing & Economics
  • Editorial Board, QME, Management Science, Marketing Science

Insights by Stanford Business

School News