Wesley R. Hartmann
Wesley R. Hartmann
The John G. McCoy-Banc One Corporation Professor of Marketing
James and Doris McNamara Faculty Fellow for 2022-2023
Academic Area:
Research Statement
Professor Hartmann's research empirically analyzes questions in marketing and economics. He studies advertising, pricing, reward programs, social interactions, sustainability, switching costs, technology and vertical integration.
Academic Degrees
- PhD in Economics, UC Los Angeles, 2003
- MA in Economics, UC Los Angeles, 2001
- BA, UC Irvine, 1996
Academic Appointments
- At Stanford University since 2003
Publications
Journal Articles
Teaching
Degree Courses
Executive Education & Other Non-Degree Programs
Tackle the entire M&A process through an interdisciplinary curriculum and a hands-on, weeklong team simulation project.
Stanford Case Studies
Stanford GSB Affiliations
Service to the Profession
- Coordinating Editor, Quantitative Marketing & Economics
- Editorial Board, QME, Management Science, Marketing Science