This course explores where creativity occurs in the value chain or business ecosystem more broadly. The concepts of both creativity and the business ecosystem are independently developed, but the primary insights derive from how the ecosystem...
Wesley R. Hartmann
On leave until March 2021.
Additional Administrative Titles
Co-Director, Digital Business Initiative
Professor Hartmann's research empirically analyzes questions in marketing and economics. He studies advertising, pricing, reward programs, social interactions, switching costs and vertical integration.
- PhD,Economics, UC Los Angeles, 2003
- MA, Economics, UC Los Angeles, 2001
- BA, UC Irvine, 1996
- At Stanford University since 2003
Awards and Honors
- GSB Trust Faculty Fellow for 2016-2017
This course covers various advanced quantitative methods with applications in marketing and economics. Topics include simulation-based estimation, dynamic decision processes, and other topics relating to empirical models of demand and supply. The...
This course deals with the overall general management of the business enterprise. Extensive case studies of a variety of companies of differing size, industry, and current conditions provide the basis for the comprehensive analysis and...
Executive Education & Other Non-Degree Programs
- Mergers and AcquisitionsTackle the entire M&A process through an interdisciplinary curriculum and a hands-on, weeklong team simulation project.
Stanford Case Studies
Rachio: Marketing a Disruptive Sprinkler Technology | M369
Wesley Hartmann, Debra Schifrin2017
Assessing the Chinese Palate: American Securities Shanghai (A) | M317A
Arar Han, Wesley Hartmann2008
Stanford University Affiliations
- Director, Water Conservation Collaboration Project
Service to the Profession
- Coordinating Editor, Quantitative Marketing & Economics
- Editorial Board, QME, Management Science, Marketing Science
In the Media
Science Newsline, Economics & Sociology, April 18, 2016
Insights by Stanford Business
April 18, 2016
Paradoxically, letting the people vote for president would cut advertising in half.
January 29, 2015
Not all big game TV commercials drive enough sales to offset the ad’s cost.
November 18, 2014
Shifting marketing dollars from television to online advertising can pay off.
October 23, 2012
Research says political candidates might be better off paying for web ads than investing too heavily in TV.
December 1, 2009
A marketing professor says the high price of popcorn at most movie theater concession stands actually benefits moviegoers.