Wesley R. Hartmann

On leave until March 2021.
Academic Area: 

Additional Administrative Titles

Co-Director, Digital Business Initiative

Research Statement

Professor Hartmann's research empirically analyzes questions in marketing and economics. He studies advertising, pricing, reward programs, social interactions, switching costs and vertical integration.

Academic Degrees

  • PhD,Economics, UC Los Angeles, 2003
  • MA, Economics, UC Los Angeles, 2001
  • BA, UC Irvine, 1996

Academic Appointments

  • At Stanford University since 2003

Awards and Honors

  • GSB Trust Faculty Fellow for 2016-2017


Journal Articles

Bryan Bollinger, Wesley R. Hartmann. Management Science. October 24, 2019, Vol. 66, Issue 1, Pages 290-314.
Wesley R. Hartmann, Daniel Klapper. Marketing Science. February 2018, Vol. 37, Issue 1, Pages 78-96.
Brett R. Gordon, Wesley R. Hartmann. Quantitative Marketing and Economics. April 15, 2016, Pages 1-40.
Anita Rao, Wesley R. Hartmann. Quantitative Marketing and Economics. 2015, Vol. 13, Issue 2, Pages 117–134.
Michaela Draganska, Wesley R. Hartmann, Gena Stanglein. Journal of Marketing Research. October 2014, Vol. 51, Issue 5, Pages 578–590.
Brett R. Gordon, Wesley R. Hartmann. Marketing Science. November 2012, Vol. 32, Issue 1, Pages 19–35, Lead Article, Finalist for Little Award.
Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan. Marketing Science. November 2011, Vol. 30, Issue 6, Pages 1079–1097.
Ricard Gil, Wesley R. Hartmann. The Journal of Law, Economics, & Organization. June 20, 2011, Vol. 27, Issue 2, Pages 219–244, Lead Article, Finalist for Williamson prize.
Wesley R. Hartmann. Marketing Science. July 2010, Vol. 29, Issue 4, Pages 585–601, Finalist for Little Award.
Wesley R. Hartmann, Harikesh S. Nair. Marketing Science. September 2009, Vol. 29, Issue 2, Pages 366–386.
Ricard Gil, Wesley R. Hartmann. Marketing Science. May 2009, Vol. 28, Issue 6, Pages 1046–1062.
Wesley R. Hartmann, Puneet Manchanda, Harikesh S. Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar, Catherine Tucker. Marketing Letters. December 2008, Vol. 19, Issue 3, Pages 287–304.
Wesley R. Hartmann, V. Brian Viard. Quantitative Marketing and Economics. 2008, Vol. 6, Issue 2, Pages 109–137.
Ricard Gil, Wesley R. Hartmann. Review of Industrial Organization. June 2007, Vol. 30, Issue 4, Pages 325–347.
Wesley R. Hartmann. Quantitative Marketing and Economics. 2006, Vol. 4, Issue 4, Pages 325-349, Inaugural Wittink Award.


Degree Courses


This course explores where creativity occurs in the value chain or business ecosystem more broadly. The concepts of both creativity and the business ecosystem are independently developed, but the primary insights derive from how the ecosystem...


This course covers various advanced quantitative methods with applications in marketing and economics. Topics include simulation-based estimation, dynamic decision processes, and other topics relating to empirical models of demand and supply. The...

This course deals with the overall general management of the business enterprise. Extensive case studies of a variety of companies of differing size, industry, and current conditions provide the basis for the comprehensive analysis and...

Executive Education & Other Non-Degree Programs

  • Mergers and Acquisitions
    ​Tackle the entire M&A process through an interdisciplinary curriculum and a hands-on, weeklong team simulation project.

Stanford Case Studies

Rachio: Marketing a Disruptive Sprinkler Technology | M369
Wesley Hartmann, Debra Schifrin2017

Stanford University Affiliations

Service to the Profession

  • Coordinating Editor, Quantitative Marketing & Economics
  • Editorial Board, QME, Management Science, Marketing Science

In the Media

Science Newsline, Economics & Sociology, April 18, 2016

Insights by Stanford Business

April 18, 2016
Paradoxically, letting the people vote for president would cut advertising in half.
January 29, 2015
Not all big game TV commercials drive enough sales to offset the ad’s cost.
November 18, 2014
Shifting marketing dollars from television to online advertising can pay off.
October 23, 2012
Research says political candidates might be better off paying for web ads than investing too heavily in TV.
December 1, 2009
A marketing professor says the high price of popcorn at most movie theater concession stands actually benefits moviegoers.
October 1, 2006
Research shows the programs motivate only a small fraction of consumers to increase usage, and sometimes end up costing organizations money.

School News

May 14, 2019
Meet three graduates of an innovative Stanford GSB program designed to create a path for women and minorities in business academia.