Institutionalizing Levity at Coursera

Institutionalizing Levity at Coursera

Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn
2019|Case No.M378| Length 9 pgs.

The case describes the company-wide impact of former Coursera CEO Richard Levin’s decisions to infuse levity into typically dry business processes and identify and empower humor-fueled culture bearers.

Learning Objective

Objectives include demonstrating to students the value of empowering other members of the company to become culture carriers, to start levity-infused traditions, and to personally embrace surprises, pranks, and self-deprecation.

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