Stephen Curry and SC30: Aligned Purpose, Amplified Impact

By Jennifer Aaker; Naomi Bagdonas, Tom Bedecarré, Blake Kavanaugh
2020 | Case No. M380 | Length 8 pgs.

This case provides a study of Stephen Curry’s journey as a model for how to “Ruin the Game” in your own life. It doesn’t require that you lead a championship basketball player as one of the best players in history to have massive impact, you only need to lead with purpose. For Curry, that began with being underrated before he could ruin the game. He stayed focused on his goal of winning games by being the best basketball player and team leader he could be. Next, Curry started SC30 because he had always put his money and time where his values were and had a personal board of advisors to guide him along the way. Curry uniquely applied his mindset in basketball, focusing on teamwork, to speak through authentic and values-aligned partnerships at SC30. The SC30 lived out their purpose by activating partnerships to create massive moments across the tools they had available (Curry’s voice, time, and ecosystem). For SC30 to eventually change the world takes amplifying then measuring impact as no individual or moment could accomplish their goal—instead, it will take a collection of monumental moments to have a massive impact.

Learning Objective

There are five important steps for leading with purpose that are demonstrated in this case. (1) Find Your Purpose (2) Know Your Values (3) Know Your Voice (4) Activate with Levity (5) Measure Your Impact.

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