Play, Where the Real Work Happens: Virgin Unite
2019 | Case No. M382 | Length 10 pgs.
The case describes Virgin Group CEO and Virgin Unite Foundation leader Richard Branson’s attempts to insert humor and levity into typically stressful and momentous business situations.
Learning ObjectiveProviding students with examples of how injecting levity into high pressure situations can increase camaraderie and enhance individual performance, and how being able to laugh at one’s self is a vital aspect of leadership.
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