Play, Where the Real Work Happens: Virgin Unite

By Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn, Jean Oelwang, Greg Rose
2019 | Case No. M382 | Length 10 pgs.
Marketing
The case describes Virgin Group CEO and Virgin Unite Foundation leader Richard Branson’s attempts to insert humor and levity into typically stressful and momentous business situations.

Learning Objective

Providing students with examples of how injecting levity into high pressure situations can increase camaraderie and enhance individual performance, and how being able to laugh at one’s self is a vital aspect of leadership.
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