You Get the Leadership You Inspire: Humor at Google with Eric Schmidt

By Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn, Matthew Saucedo
2019 | Case No. M381 | Length 6 pgs.
The case describes former Google CEO Eric Schmidt’s general philosophy on the use of humor as a strategic communications tool and essential component of Google’s culture. It also provides the reader with a few tips for the effective use of humor in a work setting.

Learning Objective

Teaching goals are to provide clear discussion and discuss practical applications of humor in a business setting and demonstrate to students that humor can enhance productivity and further business goals.
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