Using Humor to Break the Status Barrier with Dick Costolo
This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane - mastermind behind the Cards Against Humanity Saves America campaign) as they examine the strategic use of humor in business. Dick Costolo (in Using Humor to Break the Status Barrier ) explores using humor as a leadership strategy, while drawing on his experience in comedy to offer advice for bringing humor into a business setting. Gregg Spiridellis (in Humor in Physical Space Engages a Mindset of Levity ) looks at how physical cues in our work environment can encourage humor and playfulness. Jenn Bane (in The Power of Levity to Activate People in the Face of Gravity ) walks us through the process Cards Against Humanity took to create their Saves America campaign and reflects on the impact combining humor with a serious issue had on the company and on our country.
Click to view Humor: Serious Business – Caselet Studies – Cards Against Humanity: The Power of Levity to Activate People in the Face of Gravity
Click to view Designing Physical Space to Activate a Mindset of Levity: Gregg Spiridellis (JibJab)