Humor at Scale: Shifting Global Culture at McKinsey & Co.

By Drake Pooley, Jennifer Aaker, Naomi Bagdonas, Connor Diemand-Yauman
2023 | Case No. M392 | Length 11 pgs.

How do you bring humor to one of the world’s oldest and most prestigious management firms? Is humor professional? Can humor become a company’s strength? As McKinsey & Company found out, the answer is a resounding ‘yes’.

This case explores how a comedy night for the Middle East McKinsey office, held on Zoom during the Covid-19 pandemic, grew from a local ad hoc initiative into a global phenomenon, now known as ‘Marvin Studios’. Dubai Associate Partner Mohammad Al-Moumen helps reveal how to gain senior alignment for a different endeavor, gather resources, expand to a global stage, and turn his passion into a real business impact now being taught to consultants around the world.

Learning Objective

Culture is hard. This case aids in understanding how to scale organic initiatives, identify growth points, and communicate different subject areas in transforming company cultures. Students learn how to create an enduring, impactful company initiative.
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