Itamar Simonson

Professor Emeritus, Marketing
+1 (650) 725-8981

Itamar Simonson

The Sebastian S. Kresge Professor of Marketing, Emeritus

Academic Area:

Research Statement

Itamar Simonson’s research includes decision making, buyer behavior, consumer evaluation of brands and promotional offers, marketing management, and survey methods. Some of Simonson’s studies demonstrate a variety of seemingly irrelevant and irrational influences on consumers' decisions. These studies introduce a new perspective on consumer behavior and suggest more effective approaches to the design of market research investigations and marketing strategies.


Itamar Simonson is the Sebastian S. Kresge Professor of Marketing, Emeritus at Stanford Graduate School of Business. Itamar has published numerous articles in leading marketing and decision making journals. His work has provided new insights into consumer choice, the factors that drive buyer decisions, the limits of customization, and other central marketing issues. He has won many awards for his research, including the Distinguished Scientific Contribution Award of the Society for Consumer Psychology, Elected Fellow of the Association for Consumer Research, the award for Best Article published in the Journal of Consumer Research, twice the Journal of Marketing Research O’Dell Award (for the JMR article that has had the greatest impact on the marketing field in the previous 5 years), the Best Article in the Journal of Public Policy & Marketing, the Association for Consumer Research Ferber Award, and the American Marketing Association award for the Best Article on services marketing. At Stanford Dr. Simonson has taught MBA courses on marketing management, critical analytical thinking, marketing to businesses, and technology marketing, and PhD courses on consumer behavior, consumer research methods, and decision making. Itamar serves on nine editorial boards of leading marketing and decision making journals.

Academic Degrees

  • PhD, Duke University, 1987
  • MBA, University of California, Los Angeles, 1978
  • BA, Hebrew University, 1976

Academic Appointments

  • At Stanford University since 1993
  • Assistant Professor, University of California, Berkeley, 1987–1993

Professional Experience

  • Product Marketing Manager for two-way communications products, International Division, Motorola Inc., 1978–1983

Awards and Honors

  • The Distinguished Scientific Contribution Award, Society for Consumer Psychology, 2007
  • Honorary Doctorate, University of Paris II (Sorbonne Universities), 2016
  • Best Article, Journal of Consumer Research, 1990
  • O'Dell Award for the article that has had the greatest impact on the marketing field in the previous five years, Journal of Marketing Research, 1997 and 2001
  • Award for the Best Article, The Journal of Public Policy and Marketing, 1993–1995, 1995
  • Elected Fellow, Association for Consumer Research, 2013


Journal Articles


Working Papers

Service to the Profession

Editorial Board

  • International Journal of Research in Marketing, 1992–present
  • Journal of Behavioral Decision Making, 1995–present
  • Journal of Consumer Psychology, 1992–present
  • Journal of Consumer Research, 1992–present
  • Journal of the Academy of Marketing Science, 1995–present
  • Journal of Marketing Research, 1992–present
  • Marketing Letters, 1992–present


  • American Marketing Association, 1985–present
  • American Psychological Society, 1985–present
  • Society for Judgment and Decision Making, 1985–present

In the Media

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