S. Christian Wheeler
The StrataCom Professor of Management and Professor of Marketing
Academic Area:
Bio
Christian Wheeler is The StrataCom Professor of Management and Professor of Marketing at Stanford University where he teaches courses on Marketing Management and Research Methodology. He received his BA from the University of Northern Iowa before moving to Ohio State, where he completed his MA and PhD. His research has been published in top marketing, organizational behavior, and psychology journals. He is on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, and Personality and Social Psychology Bulletin.
Academic Degrees
- PhD in Psychology, Ohio State University, 2001
- MA in Psychology, Ohio State University, 1997
- BA in Psychology, University of Northern Iowa, 1995
Academic Appointments
- Full Professor, Stanford GSB, 2012-present
- Associate Professor with tenure, Stanford GSB, 2008–12
- Associate Professor, Stanford GSB, 2005–08
- Assistant Professor, Stanford GSB, 2001–05
Awards and Honors
- Business School Trust Faculty Fellow for 2021–22
Research Statement
S. Christian Wheeler is a consumer behavior researcher who studies the formation, change, and expression of evaluations. Some recent projects have explored what happens when people want evaluations other than those that they have; when people intentionally generate mixed evaluations toward targets; when people deliberately undermine the performance of others; and when people will share their evaluations with others.
Journal Articles
Working Papers
Book Chapters
Degree Courses
Executive Education & Other Non-Degree Programs
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Cases
In the Media
Polling site May Sway Your Vote, Study Says
Advertainment Tonight: How Entertainment and Advertising are Becoming One and the Same