S. Christian Wheeler

Professor, Marketing
+1 (650) 724-7509
CV

S. Christian Wheeler

The StrataCom Professor of Management and Professor of Marketing

Academic Area:

Research Statement

S. Christian Wheeler is a consumer behavior researcher who studies the formation, change, and expression of evaluations. Some recent projects have explored what happens when people want evaluations other than those that they have; when people intentionally generate mixed evaluations toward targets; when people deliberately undermine the performance of others; and when people will share their evaluations with others.

Bio

Christian Wheeler is The StrataCom Professor of Management and Professor of Marketing at Stanford University where he teaches courses on Marketing Management and Research Methodology. He received his BA from the University of Northern Iowa before moving to Ohio State, where he completed his MA and PhD. His research has been published in top marketing, organizational behavior, and psychology journals. He is on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, and Personality and Social Psychology Bulletin.

Academic Degrees

  • PhD in Psychology, Ohio State University, 2001
  • MA in Psychology, Ohio State University, 1997
  • BA in Psychology, University of Northern Iowa, 1995

Academic Appointments

  • Full Professor, Stanford GSB, 2012-present
  • Associate Professor with tenure, Stanford GSB, 2008–12
  • Associate Professor, Stanford GSB, 2005–08
  • Assistant Professor, Stanford GSB, 2001–05

Awards and Honors

  • Business School Trust Faculty Fellow for 2021–22

Publications

Journal Articles

Poruz Khambatta, Shwetha Mariadassou, Joshua Morris, S. Christian Wheeler
Scientific Reports
June 2023 Vol. 13
Poruz Khambatta, Shwetha Mariadassou, Joshua Morris, S. Christian Wheeler
Academy of Management Proceedings
August 2022 Vol. 2022 Issue 1
S. Christian Wheeler, Christopher J. Bechler
Current Opinion in Psychology
June 2021 Vol. 39 Pages 6–11
Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta
Marketing Science
February 27, 2018 Vol. 37 Issue 2 Pages 177-331
Anirban Mukhopadhyay, Priya Raghubir, S. Christian Wheeler
Journal of Consumer Psychology
January 2018 Vol. 28 Issue 1 Pages 1-4
Bella Rozenkrants, S. Christian Wheeler, Baba Shiv
Journal of Consumer Research
December 1, 2017 Vol. 44 Issue 4 Pages 759-777
Kenneth DeMarree, Cory Clark, S. Christian Wheeler, Pablo Briñol, Richard Petty
Journal of Experimental Social Psychology
May 2017 Vol. 70 Pages 129-142
Omair Akhtar, S. Christian Wheeler
Journal of Personality and Social Psychology
October 2016 Vol. 111 Issue 4 Pages 475-492
Taly Reich, S. Christian Wheeler
Journal of Personality and Social Psychology
April 2016 Vol. 110 Issue 4 Pages 493-508
S. Christian Wheeler, Omair Akhtar
Journal of Consumer Psychology
2016 Vol. 26 Issue 1 Pages 137-141
S. Christian Wheeler
Journal of Experimental Social Psychology
2014 Vol. 53 Pages 5-18
Aner Sela , S. Christian Wheeler, Gülen Sarial-Abi
Journal of Consumer Research
October 2012 Vol. 39 Issue 3 Pages 644-661
Kimberly Rios, S. Christian Wheeler, Dale T. Miller
Journal of Experimental Social Psychology
2012 Vol. 48 Issue 6 Pages 1300-1309
Kimberly Rios Morrison, Camille S. Johnson, S. Christian Wheeler
Social Psychological and Personality Science
2012 Vol. 3 Issue 1 Pages 118-126
David Sleeth-Keppler, S. Christian Wheeler
Journal of Consumer Psychology
January 2011 Vol. 21 Issue 1 Pages 14-23
Kenneth G. DeMarree, Kimberly Rios Morrison, S. Christian Wheeler, Richard E. Petty
Personality and Social Psychology Bulletin
2011 Vol. 37 Issue 5 Pages 674-686
Kimberly Rios Morrison, S. Christian Wheeler
Personality and Social Psychology Bulletin
March 2010 Vol. 36 Issue 3 Pages 297-308
Leilei Gao, S. Christian Wheeler, Baba Shiv
Journal of Consumer Research
June 2009 Vol. 36 Issue 1 Pages 29-38
Michael Maimaran , S. Christian Wheeler
Journal of Marketing Research
December 2008 Vol. 45 Issue 6 Pages 731-740
Jonah Berger, Marc Meredith, S. Christian Wheeler
Proceedings of the National Academy of Sciences
July 1, 2008 Vol. 105 Issue 26 Pages 8846–8849
S. Christian Wheeler, Kenneth G. DeMarree , Richard E. Petty
Journal of Experimental Social Psychology
July 2008 Vol. 44 Issue 4 Pages 1035–1047
S. Christian Wheeler, Kimberly Rios Morrison , Kenneth G. DeMarree , Richard E. Petty
Journal of Experimental Social Psychology
May 2008 Vol. 44 Issue 3 Pages 882–889
S. Christian Wheeler, Jonah Berger
Journal of Consumer Research
October 2007 Vol. 34 Issue 3 Pages 357-368
Aaron C. Kay, S. Christian Wheeler, John A. Bargh, Lee Ross
Organizational Behavior and Human Decision Processes
September 2004 Vol. 95 Issue 1 Pages 83–96
S. Christian Wheeler, R.E. Petty
Psychological Bulletin
November 2001 Vol. 127 Issue 6 Pages 797-826
S. Christian Wheeler, W.Blair G. Jarvis, Richard E. Petty
Journal of Experimental Social Psychology
March 2001 Vol. 37 Issue 2 Pages 173–180

Book Chapters

S. Christian Wheeler, Kenneth G. DeMarree
Handbook of Research on Identity Theory in Marketing
December 2019 Pages 346–359
S. Christian Wheeler
Consumer Insights: Findings from Behavioral Research
2011 Pages 67-68

Working Papers

Navdeep S. Sahni, S. Christian Wheeler, Pradeep K. Chintanguta October 23, 2016

Teaching

Executive Education & Other Non-Degree Programs

Adaptability is key to innovation. Learn how to respond flexibly and creatively to constantly changing and oftentimes unpredictable environments.
Build your career and network with a specialized leadership program for LGBTQ+ executives, the first of its kind from a leading business school.
Transform knowledge into impact and drive innovation and change in your organization with Stanford LEAD, our flagship online business program.

Stanford Case Studies

S. Christian Wheeler
2016
M362
S. Christian Wheeler, Andrew Malcolm
2016
Katherine Bose, S. Wheeler
2007
Lyn,Denend , Brian Lowery, S. Wheeler
2006

In the Media

Insights by Stanford Business

June 16, 2022
Five lessons in five minutes: Professor Christian Wheeler demonstrates how improvisational theater can help you stay present and lead in the moment.
April 19, 2021
We’ve compiled top insights and advice from previous episodes to help you cultivate a compelling professional presence through the screen.
August 28, 2020
In this episode, we discuss how to embrace failure and incorporate play into work.
July 02, 2019
Escape the heat with books recommended by Stanford business professors.
December 04, 2017
Readers keyed into humor’s workplace value, the secret to improving communication skills, and advice from Sheryl Sandberg and Marc Andreessen.
July 20, 2017
A new study examines the battle between idealized attitudes and those we actually have.
June 13, 2017
A new study examines the role self-expression plays in online buying decisions.
January 09, 2017
A strong sense of conviction can both encourage and discourage people from speaking out.
November 11, 2016
It can ease the pain when you lose but backfire when you win.
July 09, 2012
Research shows that the little word 'we' can make a big difference in attitudes toward brands.
July 01, 2011
A professor of marketing says consumers equate "foreign" with "expensive."
March 01, 2010
Research explores why some people hold minority opinions and also seek them out.
June 01, 2008
A study says the location of where voting takes place "would be more than enough to change the outcome of a close election."
March 01, 2008
Consumers can respond to the same verbal, visual, or cognitive cue in very different ways, including having different buying behavior.
October 01, 2004
A study shows that design cues can put people in a competitive or collaborative frame of mind.

School News

September 10, 2021
A one-of-a-kind gift evokes lessons learned at an eclectic bookstore.