S. Christian Wheeler

Professor, Marketing
+1 (650) 724-7509

S. Christian Wheeler

The StrataCom Professor of Management and Professor of Marketing

Academic Area:

Additional Administrative Titles

Co-Director, Leading with an Improv Mindset

Research Statement

S. Christian Wheeler is a consumer behavior researcher who studies the formation, change, and expression of evaluations. Some recent projects have explored what happens when people want evaluations other than those that they have; when people intentionally generate mixed evaluations toward targets; when people deliberately undermine the performance of others; and when people will share their evaluations with others.


Christian Wheeler is The StrataCom Professor of Management and Professor of Marketing at Stanford University where he teaches courses on Marketing Management and Research Methodology. He received his BA from the University of Northern Iowa before moving to Ohio State, where he completed his MA and PhD. His research has been published in top marketing, organizational behavior, and psychology journals. He is on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, and Personality and Social Psychology Bulletin.

Academic Degrees

  • PhD in Psychology, Ohio State University, 2001
  • MA in Psychology, Ohio State University, 1997
  • BA in Psychology, University of Northern Iowa, 1995

Academic Appointments

  • Full Professor, Stanford GSB, 2012-present
  • Associate Professor with tenure, Stanford GSB, 2008–12
  • Associate Professor, Stanford GSB, 2005–08
  • Assistant Professor, Stanford GSB, 2001–05

Awards and Honors

  • Business School Trust Faculty Fellow for 2021–22


Journal Articles

Book Chapters

Working Papers


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