S. Christian Wheeler
+1 (650) 724-7509
S. Christian Wheeler
The StrataCom Professor of Management and Professor of Marketing
Additional Administrative Titles
Co-Director, Leading with an Improv Mindset
S. Christian Wheeler is a consumer behavior researcher who studies the formation, change, and expression of evaluations. Some recent projects have explored what happens when people want evaluations other than those that they have; when people intentionally generate mixed evaluations toward targets; when people deliberately undermine the performance of others; and when people will share their evaluations with others.
Christian Wheeler is The StrataCom Professor of Management and Professor of Marketing at Stanford University where he teaches courses on Marketing Management and Research Methodology. He received his BA from the University of Northern Iowa before moving to Ohio State, where he completed his MA and PhD. His research has been published in top marketing, organizational behavior, and psychology journals. He is on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, and Personality and Social Psychology Bulletin.
- PhD in Psychology, Ohio State University, 2001
- MA in Psychology, Ohio State University, 1997
- BA in Psychology, University of Northern Iowa, 1995
- Full Professor, Stanford GSB, 2012-present
- Associate Professor with tenure, Stanford GSB, 2008–12
- Associate Professor, Stanford GSB, 2005–08
- Assistant Professor, Stanford GSB, 2001–05
Awards and Honors
- Business School Trust Faculty Fellow for 2021–22
Executive Education & Other Non-Degree Programs
Adaptability is key to innovation. Learn how to respond flexibly and creatively to constantly changing and oftentimes unpredictable environments.
Learn to lead with confidence in this rigorous, general management program for executives on the verge of achieving even greater things.
Catapult your career with the only program from a leading business school for LGBTQ executives.
Develop and practice an improv mindset to strengthen your interpersonal toolkit so you can lead with agility, spontaneity, and creativity.
Transform knowledge into impact and drive innovation and change in your organization with Stanford LEAD, our flagship online business program.
Stanford Case Studies
In the Media
Polling site May Sway Your Vote, Study Says
Advertainment Tonight: How Entertainment and Advertising are Becoming One and the Same