Does self-consciousness increase or decrease behavioral priming effects? It depends

Does self-consciousness increase or decrease behavioral priming effects? It depends

By
S. Christian Wheeler, Kimberly Rios Morrison, Kenneth G. DeMarree, Richard E. Petty
Journal of Experimental Social Psychology. May
2008, Vol. 44, Issue 3, Pages 882–889

Self-consciousness has been shown to both increase and decrease the magnitude of prime-to-behavior effects. In this paper, we decouple the facets of self-consciousness into internal state awareness and self-reflectiveness and show that self-consciousness can be associated with multiple influences on automatic behavior. Specifically, we conducted an experiment demonstrating that increased internal state awareness decreased the magnitude of the prime-to-behavior effect, whereas increased self-reflectiveness amplified the effect. These effects operated independently of self-monitoring and suggest a multiple process approach to understanding prime-to-behavior effects.