In a little over two decades, the Journal of Consumer Psychology has rapidly risen to become a premier research outlet. Under Pechmann and Kirmani’s excellent stewardship, the number of submissions has grown from 336 in 2010 to 483 in 2016 — a 43% increase in six years. This robust growth reflects the growing worldwide interest in the field of consumer psychology. We are proud to take the helm at this peak in its development. Our goal is to encourage this growth and keep the journal strong by maintaining a system that is friendly both to authors and reviewers, and by helping papers through the review process to enhance their potential impact.