Barry Rhein

Lecturer, Marketing
+1 (408) 857-6218

Barry Rhein

Lecturer in Management

Academic Area:


Barry is the CEO of Barry Rhein & Associates (, a highly sought-after, award-winning sales training and consulting firm in the Silicon Valley that offers the highly acclaimed Selling Through Curiosity™ and Managing/Coaching Through Curiosity™ programs. The company’s programs capitalize on curiosity-based dialogues. These programs have been delivered to tens of thousands of professionals worldwide.

The company’s curiosity-based methodology has been widely praised for moving far beyond theory and into simple, practical steps that have an immediate impact on the participant’s attitudes, skills, effectiveness, and earnings. Selling Through Curiosity™ is known for its ability to get measurable selling results in days and weeks that would normally take months and years for most salespeople to master.

Barry’s differentiation is his proven training methodology that drives belief and behavioral change which allows sales teams to sell more at higher margins. He works with small, medium, and large enterprises and can scale to hundreds of thousands with a combination of customized products and services.

Several Selling Through Curiosity™ case studies: HP trained 10,000 of their channel reps, rolled it out to their worldwide selling organization, and Transamerica’s World Financial Group trained tens of thousands of agents to be more effective selling and recruiting. Barry’s Through Curiosity™ programs have been credited with billions of dollars of additional revenues and tens of billions of dollars in shareholder value.

Barry resides in Northern California’s Gold Country, is happily married, and has three very curious children and two amazing grandchildren.

Awards and Honors

  • 2022 Training APEX Award for Best Practice: Transamerica’s Selling Through Curiosity Program
  • 2013 Brandon Hall Silver Award Winner for “Best Sales Training Program for Extended Enterprise”
  • 2013 Stevie Silver Award Winner, Sales & Customer Service, “Sales Consulting Practice of the Year”
  • 2012 Brandon Hall Certificate of Recognition, “Best Use of Blended Learning”
  • 2011 Stevie Award Winner, Sales & Customer Service, “Sales Consulting Practice of the Year”
  • 2011 Brandon Hall Silver Award Winner for “Best Use of Blended Learning”

Insights by Stanford Business

December 05, 2023
Watch and learn about currency, algorithms, and reputation management.
July 26, 2023
Five lessons in five minutes: Professor Jim Lattin and Lecturer Barry Rhein on curiosity-based selling