Publications

Why do people choose extreme candidates? The role of identity relevance

Mohamed Hussein, Zakary Tormala, S. Christian Wheeler

Journal of Experimental Social Psychology January2026 Vol. 122, Article 104821

Fifteen reasons you should read this paper: How providing many arguments increases perceptions of both expertise and persuasive intent

Abigail Bergman, Mohamed Hussein, Rhia Catapano, Zakary Tormala

Personality and Social Psychology Bulletin 2026 Issue in press

Talking about what we support versus oppose affects others’ openness to our views

Rhia Catapano, Zakary Tormala

Journal of Personality and Social Psychology 2026

Understanding the belief-behavior gap: Insights from attitudes research

Zakary Tormala, Derek Rucker

Journal of Consumer Psychology December212025 Vol. 36 Issue 1 Pages 133–140.

Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network

Justin Huang, Rupali Kaul, Sridhar Narayanan

Marketing Science November192025

Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments

Kristina Brecko, Wesley R. Hartmann

Journal of Marketing Research July252025

Beauty as a Goal: Creating Harmony Between Health and Taste

Era Erensoy, Louise Lu, Jennifer Aaker, Ayelet Fishbach

Journal of Consumer Research July182025

A Customer Journey Mapping Approach with Mobile Application

Yiqing Ding, James M. Lattin, Awua M. Buahin, Gabriella A. Dweck

Journal of Mechanical Design July2025 Vol. 147 Issue 7

Seeking Beauty and Finding Health: How Choosing Beautiful Food Promotes Healthy Eating

Eda Erensoy, Louise Lu, Jennifer Aaker, Ayelet Fishbach

Journal of Consumer Research July2025

Kinesthetic Properties of Response Scales Yield Different Judgments

Melanie S. Brucks, Jonathan Levav

Journal of Consumer Research June92025

Cross-Channel Effects of Failure in a Retailer's Mobile App

Unnati Narang, Venkatesh Shanka, Sridhar Narayanan

Journal of Marketing Research May2025 Vol. 62 Issue 2 Pages 796–817.

How Do Consumers React to Ads That Meddle in Out-Party Primaries?

Mohamed A. Hussein, Courtney Lee, S. Christian Wheeler

Journal of Consumer Research April2025 Vol. 51 Issue 6 Pages 1186–1208.

Attitudes: Form, function, and the factors that shape them

Zakary Tormala, Derek Rucker

The Handbook of Social Psychology (6th Edition) Situational Press 2025

How AI sources can increase openness to opposing views

Louise Lu, Zakary Tormala, Adam Duhachek

Scientific Reports 2025 Vol. 15 Issue Article 17170

Increase versus decrease framing: How framing a finding as an increase boosts its perceived magnitude

Courtney Lee, Christopher Bechler, Zakary Tormala

Journal of Experimental Psychology: General 2025 Vol. 154 Issue 10 Pages 2874-2894.

Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience

Yu Ding, Ellie Kyung

Journal of Consumer Research 2025

Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

Haifeng Xu, Yi Ding, Yu Ding, Qi Zhang, Cheng Zhang

Journal of Marketing 2025

Preference Externality Estimators: A Comparison of Border Approaches and IVs

Xing Li, Wesley R. Hartmann, Tomomichi Amano

Management Science November2024 Vol. 70 Issue 11 Pages 7345–8215.

Creating a Beautiful Life

Jennifer Aaker

Marketing Letters October2024

Parallel Experimentation and Competitive Interference on Online Advertising Platforms

Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair, Xiliang Lin

Marketing Science September2024 Vol. 44 Issue 2 Pages 437–456.