Publications

A Customer Journey Mapping Approach with Mobile Application

Yiqing Ding, James M. Lattin, Awua M. Buahin, Gabriella A. Dweck

Journal of Mechanical Design July2025 Vol. 147 Issue 7

How Do Consumers React to Ads That Meddle in Out-Party Primaries?

Mohamed A. Hussein, Courtney Lee, S. Christian Wheeler

Journal of Consumer Research April2025 Vol. 51 Issue 6 Pages 1186–1208.

4 Listening Skills Leaders Need to Master

Debra Schifrin

Harvard Business Review December2024

Preference Externality Estimators: A Comparison of Border Approaches and IVs

Xing Li, Wesley R. Hartmann, Tomomichi Amano

Management Science November2024 Vol. 70 Issue 11 Pages 7345–8215.

Creating a Beautiful Life

Jennifer Aaker

Marketing Letters October2024

Parallel Experimentation and Competitive Interference on Online Advertising Platforms

Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair, Xiliang Lin

Marketing Science September2024 Vol. 44 Issue 2 Pages 437–456.

Recommending for a Multi-sided Marketplace: A Multi-Objective Hierarchical Approach

Yuyan Wang, Long Tao, Xian Xing Zhang

Marketing Science August142024

50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives

Ioannis Evangelidis, Sudeep Bhatia, Jonathan Levav, Itamar Simonson

Journal of Consumer Research June2024 Vol. 51 Issue 1 Pages 19–28.

Investigating Complementarities in Subscription Software Usage Using Advertising Experiments

Jon Zeller, Sridhar Narayanan

Quantitative Marketing and Economics May2024 Vol. 22 Pages 389–443.

When the One True Faith Trumps All: Low Religious Diversity, Religious Intolerance, and Science Denial

Yu Ding, Gita Johar, Michael Morris

PNAS Nexus April302024 Vol. 3 Issue 4 Pages 144.

Regulating Privacy Online: An Economic Evaluation of the GDPR

Samuel Goldberg, Garrett A. Johnson, Scott K. Shriver

American Economic Journal: Economic Policy February2024 Vol. 16 Issue 1 Pages 325–358.

The Allure of Consensus: People (Over)Seek Consensus in Selecting Group Persuasion Strategies.

Derek Rucker, Jesse D'Agostino, Mark Dyer, Zakary Tormala

Journal of Personality and Social Psychology February2024

Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy

Szu-chi Huang, Michal Maimaran, Daniella Kupor

Journal of Marketing Research February2024 Vol. 61 Issue 6

Beyond Achievement: Transformation Mindset Enhances Authenticity after Goal Success

Szu-chi Huang, M. S. Brucks, J. Song, M.C. Campbell

Motivation Science 2024

Memory Modeling of Counterfactual Generation

Feiyi Wang, Ada Aka, Lisheng He, Sudeep Bhatia

Journal of Experimental Psychology: Learning, Memory, and Cognition 2024

Reputational Costs of Receptiveness: When and Why Being Receptive to Opposing Political Views Backfires

Mohamed A. Hussein, S. Christian Wheeler

Journal of Experimental Psychology: General 2024 Vol. 153 Issue 6 Pages 1425–1448.

The Temporal Dynamics of Goal Systems: How Goal Progress Changes the Drivers of Motivation

Szu-chi Huang

Explorations in Goal Systems (forthcoming) Oxford University Press 2024

Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust

Giandomenico Di Domenico, Yu Ding

Current Opinion in Psychology December2023 Vol. 54

Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery

Navdeep S. Sahni, Charles Zhang

Quantitative Marketing and Economics November2023 Vol. 22 Pages 63–114.

Privacy and Market Concentration: Intended and Unintended Consequences of the GDPR

Garrett A. Johnson, Scott K. Shriver, Samuel Goldberg

Management Science October2023 Vol. 69 Issue 10 Pages 5695–6415.