Publications

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

Jaeyeon (Jae) Chung, Yu Ding, Ajay Kalra

Journal of Consumer Research

March2023

Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations

Fangyuan Chen, Szu-chi Huang

Journal of Consumer Psychology

December2022

The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility

Ioannis Evangelidis, Jonathan Levav, Itamar Simonson

Journal of Consumer Research

December2022

Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India

Yewon Kim, Pradeep K. Chintagunta, Bhuvanesh Pareek

Marketing Science

November2022 Pages 1029–1182.

The 5S’s of Consumer Health: A Framework and Curation of JCR Articles on Health and Medical Decision-Making

Szu-chi Huang, Leonard Lee

Journal of Consumer Research

October2022

The Effect of Auditory and Visual Recommendations on Choice

Shwetha Mariadassou, Christopher J. Bechler, Jonathan Levav

Psychological Science

October2022

A Reexamination of the Impact of Decision Conflict on Choice Deferral

Ioannis Evangelidis, Jonathan Levav, Itamar Simonson

Management Science

August2022

Price Promotions and “Freemium” App Monetization

Julian Runge, Jonathan Levav, Harikesh S. Nair

Quantitative Marketing and Economics

July2022 Vol. 20 Pages 101–139.

Competition and Goal Pursuit: A Temporally Dynamic Perspective

Szu-chi Huang, Stephanie Lin

The Oxford Handbook of the Psychology of Competition

Oxford University Press

May2022

Financial Resources Impact the Relationship between Meaning and Happiness

Rhia Catapano, Jordi Quoidbach, Cassie Mogilner, Jennifer Aaker

Emotion

April2022

Virtual Communication Curbs Creative Idea Generation

Melanie S. Brucks, Jonathan Levav

Nature

April2022 Vol. 605 Pages 108–112.

Forecasting the Incremental Value to Society Created by a Class of New Prescription Drugs: A Proposed Methodology and Its Application to Treating Chronic Hepatitis C in India

V. “Seenu” Srinivasan, David E. Bloom, Alex Khoury

Applied Health Economics and Health Policy

March12022 Vol. 20 Issue 3 Pages 371-381.

Preventive Drugs for Huntington’s Disease: A Choice-Based Conjoint Survey of Patient Preferences

Marcus C. Parrish, Andrea Hanson-Kahn, V. “Seenu” Srinivasan, Kevin V. Grimes

Journal of Clinical and Translational Science

March12022 Vol. 6 Issue 1 Pages 1-9.

Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches

Stephen Anderson, Leonardo Iacovone, Shreya Kankanhalli, Sridhar Narayanan

Journal of Marketing Research

February182022

Preference Externality Estimators: A Comparison of Border Approaches and IVs

Xing Li, Wesley R. Hartmann, Tomomichi Amano

Management Science

2022

The Temporal Dynamics of Goal Systems: How Goal Progress Changes the Drivers of Motivation

Szu-chi Huang

Explorations in Goal Systems (forthcoming)

Oxford University Press

2022

Psychological Ownership Interventions Increase Interest in Claiming Government Benefits

Wendy J. De La Rosa, Eesha Sharma, Stephanie M. Tully, Eric Giannella, Gwen Rino

Proceedings of the National Academy of Sciences of the United States of America

August312021 Vol. 118 Issue 35

Subjective Age and the Greater Good

Jen Heewon Park, Szu-chi Huang, Bella Rozenkrants, Daniella Kupor

Journal of Consumer Psychology

July2021 Vol. 31 Issue 3 Pages 429–449.

The Attitude-Behavior Relationship Revisited

Christopher J. Bechler, Zakary Tormala, Derek Rucker

Psychological Science

July2021 Vol. 32 Pages 1285-1297.

Objects and Self-Identity

S. Christian Wheeler, Christopher J. Bechler

Current Opinion in Psychology

June2021 Vol. 39 Pages 6–11.