Browse or search publications from Stanford GSB faculty.
Shwetha Mariadassou, Christopher J. Bechler, Jonathan Levav
Ioannis Evangelidis, Jonathan Levav, Itamar Simonson
Julian Runge, Jonathan Levav, Harikesh S. Nair
Quantitative Marketing and EconomicsJuly2022 Vol. 20 Pages 101–139.
Szu-chi Huang, Stephanie Lin
The Oxford Handbook of the Psychology of Competition
Oxford University PressMay2022
Melanie S. Brucks, Jonathan Levav
NatureApril2022 Vol. 605 Pages 108–112.
Forecasting the Incremental Value to Society Created by a Class of New Prescription Drugs: A Proposed Methodology and Its Application to Treating Chronic Hepatitis C in India
V. “Seenu” Srinivasan, David E. Bloom, Alex Khoury
Applied Health Economics and Health PolicyMarch12022 Vol. 20 Issue 3 Pages 371-381.
Marcus C. Parrish, Andrea Hanson-Kahn, V. “Seenu” Srinivasan, Kevin V. Grimes
Journal of Clinical and Translational ScienceMarch12022 Vol. 6 Issue 1 Pages 1-9.
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
Stephen Anderson, Leonardo Iacovone, Shreya Kankanhalli, Sridhar Narayanan
Journal of Marketing ResearchFebruary182022
Rhia Catapano, Jordi Quoidbach, Cassie Mogilner, Jennifer Aaker
Explorations in Goal Systems (forthcoming)
Oxford University Press2022
Wendy J. De La Rosa, Eesha Sharma, Stephanie M. Tully, Eric Giannella, Gwen Rino
Proceedings of the National Academy of Sciences of the United States of AmericaAugust312021 Vol. 118 Issue 35
Jen Heewon Park, Szu-chi Huang, Bella Rozenkrants, Daniella Kupor
Journal of Consumer PsychologyJuly2021 Vol. 31 Issue 3 Pages 429–449.
Christopher J. Bechler, Zakary Tormala, Derek Rucker
Psychological ScienceJuly2021 Vol. 32 Pages 1285-1297.
S. Christian Wheeler, Christopher J. Bechler
Current Opinion in PsychologyJune2021 Vol. 39 Pages 6–11.
Eesha Sharma, Stephanie M. Tully, Cynthia Cryder
Journal of Marketing ResearchJune2021 Vol. 58 Issue 3 Pages 497–514.
Andrea Weihrauch, Szu-chi Huang
Journal of MarketingMay2021 Vol. 85 Issue 3 Pages 184–203.
Undermining Your Case to Enhance Your Impact: A Framework for Understanding the Effects of Acts of Receptiveness in Persuasion
Mohamed Hussein, Zakary Tormala
Personality and Social Psychology ReviewApril2021 Vol. 25 Pages 229-250.
Brett Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, Kenneth Wilbur
Journal of MarketingJanuary2021 Vol. 85 Issue 1 Pages 7–25.
Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
Christopher Bechler, Zakary Tormala
Journal of the Association for Consumer ResearchJanuary2021 Vol. 6 Issue 1 Pages 187–195.
Franklin Shaddy, Ayelet Fishbach, Itamar Simonson
Annual Review of PsychologyJanuary2021 Vol. 72 Pages 181–206.