Browse or search publications from Stanford GSB faculty.
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A Customer Journey Mapping Approach with Mobile Application
Yiqing Ding, James M. Lattin, Awua M. Buahin, Gabriella A. Dweck
Journal of Mechanical Design
July2025
Vol. 147
Issue 7
How Do Consumers React to Ads That Meddle in Out-Party Primaries?
Mohamed A. Hussein, Courtney Lee, S. Christian Wheeler
Journal of Consumer Research
April2025
Vol. 51
Issue 6
Pages 1186–1208.
Preference Externality Estimators: A Comparison of Border Approaches and IVs
Xing Li, Wesley R. Hartmann, Tomomichi Amano
Management Science
November2024
Vol. 70
Issue 11
Pages 7345–8215.
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair, Xiliang Lin
Marketing Science
September2024
Vol. 44
Issue 2
Pages 437–456.
Recommending for a Multi-sided Marketplace: A Multi-Objective Hierarchical Approach
Yuyan Wang, Long Tao, Xian Xing Zhang
Marketing Science
August142024
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
Ioannis Evangelidis, Sudeep Bhatia, Jonathan Levav, Itamar Simonson
Journal of Consumer Research
June2024
Vol. 51
Issue 1
Pages 19–28.
Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
Jon Zeller, Sridhar Narayanan
Quantitative Marketing and Economics
May2024
Vol. 22
Pages 389–443.
When the One True Faith Trumps All: Low Religious Diversity, Religious Intolerance, and Science Denial
Yu Ding, Gita Johar, Michael Morris
PNAS Nexus
April302024
Vol. 3
Issue 4
Pages 144.
Regulating Privacy Online: An Economic Evaluation of the GDPR
Samuel Goldberg, Garrett A. Johnson, Scott K. Shriver
American Economic Journal: Economic Policy
February2024
Vol. 16
Issue 1
Pages 325–358.
The Allure of Consensus: People (Over)Seek Consensus in Selecting Group Persuasion Strategies.
Derek Rucker, Jesse D'Agostino, Mark Dyer, Zakary Tormala
Journal of Personality and Social Psychology
February2024
Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy
Szu-chi Huang, Michal Maimaran, Daniella Kupor
Journal of Marketing Research
February2024
Vol. 61
Issue 6
Beyond Achievement: Transformation Mindset Enhances Authenticity after Goal Success
Szu-chi Huang, M. S. Brucks, J. Song, M.C. Campbell
Motivation Science
2024
Memory Modeling of Counterfactual Generation
Feiyi Wang, Ada Aka, Lisheng He, Sudeep Bhatia
Journal of Experimental Psychology: Learning, Memory, and Cognition
2024
Reputational Costs of Receptiveness: When and Why Being Receptive to Opposing Political Views Backfires
Mohamed A. Hussein, S. Christian Wheeler
Journal of Experimental Psychology: General
2024
Vol. 153
Issue 6
Pages 1425–1448.
The Temporal Dynamics of Goal Systems: How Goal Progress Changes the Drivers of Motivation
Szu-chi Huang
Explorations in Goal Systems (forthcoming)
Oxford University Press
2024
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
Giandomenico Di Domenico, Yu Ding
Current Opinion in Psychology
December2023
Vol. 54
Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
Navdeep S. Sahni, Charles Zhang
Quantitative Marketing and Economics
November2023
Vol. 22
Pages 63–114.
Privacy and Market Concentration: Intended and Unintended Consequences of the GDPR
Garrett A. Johnson, Scott K. Shriver, Samuel Goldberg
Management Science
October2023
Vol. 69
Issue 10
Pages 5695–6415.