Publications

Browse or search publications from Stanford GSB faculty.

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Recommending for a Multi-sided Marketplace: A Multi-Objective Hierarchical Approach

Yuyan Wang, Long Tao, Xian Xing Zhang
Marketing Science Marketing Science August142024

50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives

Ioannis Evangelidis, Sudeep Bhatia, Jonathan Levav, Itamar Simonson
Journal of Consumer Research June2024 Vol. 51 Issue 1 Pages 19–28.

Investigating Complementarities in Subscription Software Usage Using Advertising Experiments

Jon Zeller, Sridhar Narayanan
Quantitative Marketing and Economics May2024

When the One True Faith Trumps All: Low Religious Diversity, Religious Intolerance, and Science Denial

Yu Ding, Gita Johar, Michael Morris
PNAS Nexus April302024 Vol. 3 Issue 4 Pages 144.

EXPRESS: Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy

Szu-chi Huang, Michal Maimaran, Daniella Kupor
Journal of Marketing Research February2024

Regulating Privacy Online: An Economic Evaluation of the GDPR

Samuel Goldberg, Garrett A. Johnson, Scott K. Shriver
American Economic Journal: Economic Policy February2024 Vol. 16 Issue 1 Pages 325–358.

The Allure of Consensus: People (Over)Seek Consensus in Selecting Group Persuasion Strategies.

Derek Rucker, Jesse D'Agostino, Mark Dyer, Zakary Tormala
Journal of Personality and Social Psychology February2024

Beyond Achievement: Transformation Mindset Enhances Authenticity after Goal Success

Szu-chi Huang, M. S. Brucks, J. Song, M.C. Campbell
Motivation Science 2024

Memory Modeling of Counterfactual Generation

Feiyi Wang, Ada Aka, Lisheng He, Sudeep Bhatia
Journal of Experimental Psychology: Learning, Memory, and Cognition 2024

Reputational Costs of Receptiveness: When and Why Being Receptive to Opposing Political Views Backfires

Mohamed A. Hussein, S. Christian Wheeler
Journal of Experimental Psychology: General 2024 Vol. 153 Issue 6 Pages 1425–1448.

The Temporal Dynamics of Goal Systems: How Goal Progress Changes the Drivers of Motivation

Szu-chi Huang
Explorations in Goal Systems (forthcoming) Oxford University Press 2024

Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust

Giandomenico Di Domenico, Yu Ding
Current Opinion in Psychology December2023 Vol. 54

Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery

Navdeep S. Sahni, Charles Zhang
Quantitative Marketing and Economics November2023 Vol. 22 Pages 63–114.

Privacy and Market Concentration: Intended and Unintended Consequences of the GDPR

Garrett A. Johnson, Scott K. Shriver, Samuel Goldberg
Management Science October2023 Vol. 69 Issue 10 Pages 5695–6415.

Semantic Determinants of Memorability

Ada Aka, Sudeep Bhatia, John McCoy
Cognition October2023 Vol. 239

The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility

Ioannis Evangelidis, Jonathan Levav, Itamar Simonson
Journal of Consumer Research October2023 Vol. 50 Issue 3 Pages 492–509.

Advertising as Information for Ranking E-Commerce Search Listings

Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong
Marketing Science July2023

Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget

Christopher J. Bechler, Szu-chi Huang, Joshua I. Morris
Journal of the Association for Consumer Research July2023 Vol. 8 Issue 4

Tailoring Recommendation Algorithms to Ideal Preferences Makes Users Better Off

Poruz Khambatta, Shwetha Mariadassou, Joshua Morris, S. Christian Wheeler
Scientific Reports June2023 Vol. 13

A Reexamination of the Impact of Decision Conflict on Choice Deferral

Ioannis Evangelidis, Jonathan Levav, Itamar Simonson
Management Science May2023 Vol. 69 Issue 5 Pages 2547–3155.