Publications

Titles Framed as Questions Reduce Reader Engagement

David Fang, S. Christian Wheeler

Journal of Consumer Psychology July92026

What Matters Now: Mortality, Meaning, and the Machine Age

Sophie Hamilton, Jennifer Aaker

Leading for Tomorrow: Unlocking Human Potential in the Era of Continuous Change and Endless Possibility Wiley June222026

Persuasion via intermediaries: The pull of extremity

Derek D. Rucker, Mark Dyer, Jesse D'Agostino, Zakary Tormala

Journal of Experimental Social Psychology June132026 Vol. 126

Dissolving Boundaries in the Metaverse: Implications of Loosened Constraints on Identity, Time, Space, and Financial Access for Marketing Research

Shijie Lu, Xin (Shane) Wang, Alixandra Barasch, June Cotte, Yu Ding, Siham El Kihal, Rajdeep Grewal, Praveen K. Kopalle, Xiao Liu, Sridhar Moorthy, Jun Hyun (Joseph) Ryoo, Isamar Troncoso

International Journal of Research in Marketing March222026

Preferences for shared language for health equity across the political spectrum

Samantha X. Y. Wang, Sujin Song, Margaret C. Nikolo, Zakary Tormala, Robert M. Kaplan, Kevin A. Schulman

JAMA Network Open March62026 Vol. 9 Issue 3

Why do people choose extreme candidates? The role of identity relevance

Mohamed Hussein, Zakary Tormala, S. Christian Wheeler

Journal of Experimental Social Psychology January2026 Vol. 122, Article 104821

Does Access to Human Coaches Lead To More Weight Loss than with AI Coaches Alone?

Anuj Kapoor, Sridhar Narayanan, Puneet Manchanda

2026

Fifteen reasons you should read this paper: How providing many arguments increases perceptions of both expertise and persuasive intent

Abigail Bergman, Mohamed Hussein, Rhia Catapano, Zakary Tormala

Personality and Social Psychology Bulletin 2026 Issue in press

A Mega-replication of the Effect of Cash versus Card Payment on Pain of Paying: Magnitude, Behavioral Outcomes, and Moderators

Christopher Bechler, Rhia Catapano, Szu-chi Huang, Oleg Urminsky

Journal of Consumer Research (forthcoming) 2026

Talking about what we support versus oppose affects others’ openness to our views

Rhia Catapano, Zakary Tormala

Journal of Personality and Social Psychology 2026 Vol. 130 Pages 627-644.

Understanding the belief-behavior gap: Insights from attitudes research

Zakary Tormala, Derek Rucker

Journal of Consumer Psychology 2026 Vol. 36 Issue 1 Pages 133–140.

Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network

Justin Huang, Rupali Kaul, Sridhar Narayanan

Marketing Science November192025

Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments

Kristina Brecko, Wesley R. Hartmann

Journal of Marketing Research July252025

Beauty as a Goal: Creating Harmony Between Health and Taste

Era Erensoy, Louise Lu, Jennifer Aaker, Ayelet Fishbach

Journal of Consumer Research July182025

A Customer Journey Mapping Approach with Mobile Application

Yiqing Ding, James M. Lattin, Awua M. Buahin, Gabriella A. Dweck

Journal of Mechanical Design July2025 Vol. 147 Issue 7

Seeking Beauty and Finding Health: How Choosing Beautiful Food Promotes Healthy Eating

Eda Erensoy, Louise Lu, Jennifer Aaker, Ayelet Fishbach

Journal of Consumer Research July2025

Kinesthetic Properties of Response Scales Yield Different Judgments

Melanie S. Brucks, Jonathan Levav

Journal of Consumer Research June92025

Cross-Channel Effects of Failure in a Retailer's Mobile App

Unnati Narang, Venkatesh Shanka, Sridhar Narayanan

Journal of Marketing Research May2025 Vol. 62 Issue 2 Pages 796–817.

How Do Consumers React to Ads That Meddle in Out-Party Primaries?

Mohamed A. Hussein, Courtney Lee, S. Christian Wheeler

Journal of Consumer Research April2025 Vol. 51 Issue 6 Pages 1186–1208.

Attitudes: Form, function, and the factors that shape them

Zakary Tormala, Derek Rucker

The Handbook of Social Psychology (6th Edition) Situational Press 2025