Browse or search publications from Stanford GSB faculty.
Wendy J. De La Rosa, Eesha Sharma, Stephanie M. Tully, Eric Giannella, Gwen Rino
Proceedings of the National Academy of Sciences of the United States of AmericaAugust312021 Vol. 118 Issue 35
Do I Support That It’s Good or Oppose That It’s Bad? The Effect of Support-Oppose Framing on Attitude Sharing
Rhia Catapano, Zakary Tormala
Journal of Personality and Social PsychologyJuly2021 Vol. 121 Issue 1 Pages 23–42.
Jen Heewon Park, Szu-chi Huang, Bella Rozenkrants, Daniella Kupor
Journal of Consumer PsychologyJuly2021 Vol. 31 Issue 3 Pages 429–449.
Christopher J. Bechler, Zakary Tormala, Derek Rucker
Psychological Science (early access)July2021
S. Christian Wheeler, Christopher J. Bechler
Current Opinion in PsychologyJune2021 Vol. 39 Pages 6–11.
Eesha Sharma, Stephanie M. Tully, Cynthia Cryder
Journal of Marketing ResearchJune2021 Vol. 58 Issue 3 Pages 497–514.
Andrea Weihrauch, Szu-chi Huang
Journal of MarketingMay2021 Vol. 85 Issue 3 Pages 184–203.
Undermining Your Case to Enhance Your Impact: A Framework for Understanding the Effects of Acts of Receptiveness in Persuasion
Mohamed Hussein, Zakary Tormala
Personality and Social Psychology ReviewApril2021
Brett Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, Kenneth Wilbur
Journal of MarketingJanuary2021 Vol. 85 Issue 1 Pages 7–25.
Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
Christopher Bechler, Zakary Tormala
Journal of the Association for Consumer ResearchJanuary2021 Vol. 6 Issue 1 Pages 187–195.
Franklin Shaddy, Ayelet Fishbach, Itamar Simonson
Annual Review of PsychologyJanuary2021 Vol. 72 Pages 181–206.
Melanie S. Brucks, Szu-chi Huang
Journal of the Association for Consumer ResearchJuly2020 Vol. 5 Issue 3 Pages 291–301.
The Real‐Time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
Journal of Consumer PsychologyJuly2020
Lester C. Tong, M. Yavuz Acikalin, Alexander Genevsky, Baba Shiv, Brian Knutson
Proceedings of the National Academy of SciencesMarch2020 Vol. 117 Issue 12 Pages 6936–6941.
Having Less, Giving More? Two Preregistered Replications of the Relationship between Social Class and Prosocial Behavior
Angelos Stamos, Florian Lange, Szu-chi Huang, Siegfried Dewitte
Journal of Research in PersonalityFebruary2020 Vol. 84
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Navdeep S. Sahni, Harikesh S. Nair
Market ScienceJanuary2020 Vol. 39 Issue 1 Pages 5-32.
Christopher Bechler, Zakary Tormala, Derek Rucker
Journal of Experimental Social Psychology2020
Nancy Xu, Pablo Briñol, Jeremy Gretton, Zakary Tormala, Derek Rucker, Richard Petty
Personality and Social Psychology Bulletin2020 Vol. 46 Pages 1507-1519.
S. Christian Wheeler, Kenneth G. DeMarree
Handbook of Research on Identity Theory in Marketing
Edward Elgar Publishing
NorthamptonDecember2019 Pages 346–359.
Bryan Bollinger, Wesley R. Hartmann
Management ScienceOctober242019 Vol. 66 Issue 1 Pages 290-314.