David Bruce Montgomery

Professor Emeritus, Marketing
Contact Info
Prof.DavidBruceMontgomery
The Sebastian S. Kresge Professor of Marketing, Emeritus
Academic Area: 
Marketing

Research Statement

Analysis of competitor response and decision making, strategy, marketing strategy, global strategic alliances, globalization of marketing, global account management, modeling business-to-business buyer behavior, empirical analysis of the manufacturing/marketing interface, methods and applications of meta-analysis.

Bio

David B. Montgomery is Kresge Professor of Marketing - Emeritus, Dean - Emeritus and Consultant/Visiting Professor of Marketing and Management at Singapore Management University. He has published over 100 articles and 10 books and special journal issues relating to marketing science, marketing, strategy, and global marketing and management. He is an INFORMS Fellow (2009) and is an Inaugural Fellow of the INFORMS Society for Marketing Science (2008) and was awarded the 2002 AMA Career Contributions to Marketing Strategy award. He has served on the editorial boards of seven leading marketing/strategy/management science journals.

Academic Degrees

  • PhD in Management Science, Stanford University, 1966
  • MS in Mathematical Statistics, Stanford University, 1964
  • MBA, Management Science, Stanford University, 1962
  • BS in Electrical Engineering, Stanford University, 1960

Academic Appointments

  • At Stanford University since 1970
  • Dean, School of Business Singapore Management University, 2003-2005
  • Consultant/Visiting Professor of Marketing and Management (2006 - 2014) and President's Tenure and Academic Committee (2013 - 2015), Singapore Management University.
  • University Distinguished Professor, HK Polytechnic University, 2008
  • Doctor Honoris Causa, Limburgs Universitair Centrum, Belgium, 1998
  • Executive Director, Marketing Science Institute, Cambridge, MA, 1995-1997
  • Academic Trustee 1994 - 2000 and Executive Director's Council ( 2000 - ) Marketing Science Institute
  • Senior Research Associate, Marketing Science Institute, Harvard University, 1969-1970
  • Visiting Professor, Indian Institute of Management, Calcutta, 1969
  • Assistant-Associate Professor, Sloan School of Management, MIT, 1965-1970
  • Acting Instructor, Industrial Engineering, Stanford School of Engineering, 1964
  • First Departmental Editor for Marketing at the journal Management Science 1969 - 71.

Professional Experience

  • Principal, The MAC Group ( 1970 - 1990)

Awards and Honors

  • Fellow of the Institute for Operations Research and the Management Sciences, class of 2009
  • Inaugural Fellow, INFORMS Society for Marketing Science, 2008
  • Mahajan Award for Career Contributions to Marketing Strategy, American Marketing Association, 2002
  • Awarded Doctor ( Honoris Causa) for Contributions to Marketing Science and Strategic Management, especiall from a global perspective, LUC Belguim, 1998
  • Best Paper Award for First Mover Advantages, Strategic Management Journal 1988, by the Strategic Management Society, 1996.
  • Emeritus Professor Award , 2010 as part of Asia's Best B-School Awards by CMO Asia.
  • Runner up for Best paper award, AIB conference 2002 and Journal of Marketing 1979
  • Honorable mention for Odell award, Journal of Marketing Research, 1983
  • In study of the top 150 books and articles in Marketing, Stochastic Models of Buying Behavior was ranked # 9 and Management Science in Marketing was ranked # 13 and a MSI research paper was in the top ranked papers.
  • Cited by Hewlett Packard (1977) for outstanding contributions to the use of computers in business education.
  • Hightower Distinguished Lecturer in Marketing at Emory University, (November, 1995)
  • Elected to Tau Beta Pi Engineering Honorary Society as a junior, 1959.
  • First Departmental Editor for Marketing at Management Science, 1969 - 71
  • Editorial Board of Journal of Marketing (1970-73,1978-81, 1996- 1999) Journal of Marketing Research ( 1972 - 75), Annual Review of Marketing ( 1977-78), Strategic Management Journal ( 1981 - 84), Marketing Science ( 1981 - 83).
  • Additional Editorial Boards: J. of International marketing (1996-2003; Consulting Editor 2000-2003), J. of Academy of Marketing Science (2000-2003), J. of Marketing Education (2002)

Publications

Journal Articles

David Bruce Montgomery. Journal of Marketing Research: 50th Anniversary Issue. February 2014, Vol. 51, Issue 1, Pages 96-100.
Marvin B. Lieberman, David Bruce Montgomery. Long Range Planning. 2013, Vol. 46, Issue 4, Pages 312-324.
David Bruce Montgomery, Catherine A. Ramus. Academy of Management: Learning and Education. March 2011, Vol. 10, Issue 1, Pages 9-26.
Takehiko Isobe, Shige Makino, David Bruce Montgomery. Keio Business Forum. 2009, Vol. 26, Issue 1, Pages 61 – 92.
Oliver Heil, David Bruce Montgomery. EMAC Chronicle. October 2008, Issue 4, Pages 11.
Takehiko Isobe, Shige Makino, David Bruce Montgomery. Asia Pacific Journal of Management. September 2008, Vol. 25, Issue 3, Pages 413-428.
David Bruce Montgomery, Marian Chapman Moore, Joel E. Urbany. Marketing Science. February 2005, Vol. 24, Issue 1, Pages 138-149.
David Bruce Montgomery. Journal of Public Policy and Marketing. 2005, Vol. 24, Issue 1, Dimensions of Marketing's Relationship to Society, Pages 150-154.
Luis Filipe Lages, David Bruce Montgomery. European Journal of Marketing. 2005, Vol. 39, Issue 7, Pages 755 - 784.
Luis Filipe Lages, David Bruce Montgomery. European Journal of Marketing. 2004, Vol. 38, Pages 1186 - 1214.
, David Bruce Montgomery, Aleda V. Roth. Journal of Operations Management. June 2002, Vol. 20, Issue 3, Pages 241–257.
Luis Filipe Lages, David Bruce Montgomery. Marketeer: Marketing, Comunicacao, e Vendas. November 2001, Vol. 6, Pages 58-64.
Oliver P. Heil, David Bruce Montgomery. International Journal of Research in Marketing. June 2001, Vol. 18, Pages 1–3.
David Bruce Montgomery. Marketing Science. 2001, Vol. 20, Issue 4, Pages 337 –348.
Takehiko Isobe, Shige Makino, David Bruce Montgomery. Academy of Management Journal. June 2000, Vol. 43, Issue 3, Pages 468-484.
George S. Yip, David Bruce Montgomery. Marketing Management. 2000.
George S. Day, David Bruce Montgomery. Journal of Marketing / Marketing Science Institute. October 1999, Vol. 63, Special Issue on Fundamental Issues and Directions for Marketing, Pages 3-13.
Bruce H. Clark, David Bruce Montgomery. Journal of Marketing. July 1999, Vol. 63, Issue 3, Pages 67-83.
David Bruce Montgomery, G.S. Yip. Thexis. April 1999.
Takehiko Isobe, David Bruce Montgomery. Japan Overseas Enterprises Association Monthly Report. April 1999, Pages 24-27.
Marvin B. Lieberman, David Bruce Montgomery. Strategic Management Journal. December 1998, Vol. 19, Issue 12, Pages 1111–1125.
Joel Urbany, David Bruce Montgomery. Marketing Letters. August 1998, Vol. 9, Issue 3, Pages 285-299.
Bruce Clark, David Bruce Montgomery. Journal of Strategic Marketing. 1998, Vol. 6, Issue 2, Pages 81-96.
Bruce H. Clark, David Bruce Montgomery. Management Science. 1998, Vol. 44, Issue 1, Pages 62-82.
David Bruce Montgomery, Charles Weinberg. Marketing Management. 1998.
David Bruce Montgomery, G. Swinnen, K. Vanhoof. European Journal of Operations Research. December 1997, Vol. 103, Issue 2, Pages 312–325.
David Bruce Montgomery, Frederick E. Webster Jr.. Journal of Market Focused Management. November 11, 1997, Vol. 2, Issue 1, Pages 7-26.
, David Bruce Montgomery. Journal of Market Focused Management. November 1997, Vol. 2, Issue 1, Pages 27-47.
Bruce H. Clark, David Bruce Montgomery. Marketing Letters. March 1996, Vol. 7, Issue 2, Pages 115-129.
Gwendolyn K. Ortmeyer, James M. Lattin, David Bruce Montgomery. International Journal of Research in Marketing. September 1991, Vol. 8, Issue 3, Pages 169–186.
David Bruce Montgomery. Science Direct. April 1991, Vol. 3, Issue 1, Pages 61-91.
David Bruce Montgomery. TIMS Marketing College Newsletter. 1989.
David Bruce Montgomery. Journal of Business & Economic Statistics. April 1988, Vol. 6, Issue 2, Pages 163-164.
Marvin B. Lieberman, David Bruce Montgomery. Strategic Management Journal. 1988, Vol. 9, Issue Special Issue: Strategy Content Research, Pages 41-58.
Theresa K. Lant, David Bruce Montgomery. Journal of Business Research. December 1987, Vol. 15, Issue 6, Pages 503–517.
David Bruce Montgomery. Boardroom Reports. May 1987.
, David Bruce Montgomery. Issues: The PA Journal for Management. 1985, Issue 4.
Shelby H. McIntyre, David Bruce Montgomery, V. “Seenu” Srinivasan, Barton A. Weitz. Journal of Marketing Research. February 1983, Vol. 20, Issue 1, Pages 1-11.
Shelby McIntyre, David Bruce Montgomery, V. “Seenu” Srinivasan, Barton A. Weitz. Journal of Marketing Research. February 1983, Vol. 20, Issue 1, Pages 1-11.
George S. Day, David Bruce Montgomery. Journal of Marketing. 1983, Vol. 47, Issue 2, Pages 44-58.
David Bruce Montgomery, A.H. Peters, C.B. Weinberg. Sloan Management Review. 1978, Vol. 19, Issue 2, Pages 1-13.
David Bruce Montgomery, Jean Claude Larreche. Journal of Marketing Research. November 1977, Vol. 14, Issue 4, Pages 487-498.
David Bruce Montgomery. Journal of Marketing Research. August 1975, Vol. 12, Issue 3, Pages 255-264.
Henry C. Lucas, Jr., David Bruce Montgomery, Jean Claude Larreche. Communications of the ACM . April 1974, Vol. 17, Issue 4, Pages 205-206.
Henry C. Lucas, Jr., Jean Claude Larreche, David Bruce Montgomery. Decision Sciences. April 1974, Vol. 5, Issue 2, Pages 268–283.
David Bruce Montgomery, Donald G. Morrison. The Journal of Finance. September 1973, Vol. 28, Issue 4, Pages 1009–1013.
David Bruce Montgomery. Marketing Science Institute. 1973.
David Bruce Montgomery, Charles B. Weinberg. Contemporary Business. 1973.
David Bruce Montgomery. Journal of Advertising Research. 1973, Vol. 3, Issue 3, Pages 5-11.
David Bruce Montgomery, Alvin J. Silk. Management Science: Applications. June 1972, Vol. 18, Issue 10, Pages B485-B501.
David Bruce Montgomery. Journal of the Royal Statistical Society. Series C (Applied Statistics). 1972, Vol. 21, Issue 2, Pages 204-207.
David Bruce Montgomery, Alvin J. Silk, Carlos Zaragoza. Management Science. December 1971, Vol. 18, Issue 4.
David Bruce Montgomery, Alvin J. Silk. Journal of Marketing Research . August 1971, Vol. 8, Issue 3, Pages 317-321.
David Bruce Montgomery. European Business . April 1971.
David Bruce Montgomery. Journal of Marketing Research . February 1971, Vol. 8, Issue 1, Pages 118-120.
David Bruce Montgomery, J. Scott Armstrong. Journal of Advertising Research. October 1970, Vol. 10, Issue 5, Pages 26-32.
David Bruce Montgomery, Glen L. Urban. Journal of Marketing Research . May 1970, Vol. 7, Issue 2, Pages 226-234.
David Bruce Montgomery, Glen L. Urban. SISTEM (Yugoslav Journal of Management). April 1969.
David Bruce Montgomery. Management Science. March 1969, Vol. 15, Issue 7, Pages 323-337.
David Bruce Montgomery, Glen L. Urban. SISTEM (Yugoslav Journal of Management). April 1968.
David Bruce Montgomery, Frederick E. Webster, Jr.. Journal of Marketing. January 1968, Vol. 32, Issue 1, Pages 50-57.
David Bruce Montgomery. Journal of Marketing Research. May 1967, Vol. 4, Issue 2, Pages 195-198.
David Bruce Montgomery. Management Science. April 1967, Vol. 13, Issue 8, Pages B533-B539.
David Bruce Montgomery. Management Science. February 1967, Vol. 13, Issue 6, Pages C130-C134.
David Bruce Montgomery. Industrial Management Review. 1967, Vol. 8, Issue 2, Pages 31-42.
John Leslie Livingston, David Bruce Montgomery. Management Science. March 1966, Vol. 12, Issue 7, Pages 616-618.

Books

George Day, David Bruce Montgomery Chicago: Journal of Marketing - American Marketing Association, 1999.
David Bruce Montgomery, Sharon V. Lockareff, David M. Rosen Stanford: Graduate School of Business, Stanford University , February 1990.
Rashi Glazer, David Bruce Montgomery Stanford: Graduate School of Business, Stanford University, March 1980.
David Bruce Montgomery, Dick R. Wittink Cambridge MA: Marketing Science Institute, 1980.
Gerald J. Eskin, David Bruce Montgomery Palo Alto CA: Scientific Press, February 1975.
George S. Day, Gerald J. Eskin, David Bruce Montgomery, Charles B. Weinberg Scientific Press, October 1973.
Gary M. Erickson, James W. Hoag, David Bruce Montgomery Stanford: Graduate School of Business, Stanford University , August 1973.
David Bruce Montgomery TIMS, December 1971.
William F. Massy, David Bruce Montgomery, Donald G. Morrison Cambridge: MIT Press, July 1970.
David Bruce Montgomery, Glen L. Urban Engelwood Cliffs: Prentice Hall International Series in Management, 1970.
David Bruce Montgomery, Glen L. Urban Englewood Cliffs: Prentice Hall International Series in Management, 1969.

Book Chapters

Marvin B. Lieberman, David Bruce Montgomery. Handbook of Marketing Strategy. Edward Elgar, 2012, Pages 339-361.
Arch G. Woodside, Hugh M. Pattinson, David Bruce Montgomery. Advances in Business Marketing & Purchasing, Vol. 18. Emerald Group Publishing, 2012, Pages 323-355.
David Bruce Montgomery, Marvin B. Lieberman. Handbook of Marketing Strategy. Elgar, 2011.
David Bruce Montgomery. Handbook of Research in International Marketing. Northampton: Edward Elgar, November 2003, Pages 99 - 133.
David Bruce Montgomery, Catherine A. Ramus. Global Issues of Business Vol. 2. Athens: Athens Institute of Education and Research, 2003.
S. Bekemeyer, K. Tanaka, David Bruce Montgomery. The Asia Marketing Casebook. Prentice Hall, 1999.
Pranati Kapadia, David Bruce Montgomery. Cases in Marketing Management 7th Edition. Irwin, 1998.
David Bruce Montgomery. Use and Usability: Business Focused Market Research. Marketing Science Institute, March 1997.
Seoil Chaiy, David Bruce Montgomery. Advances in International Marketing, Vol.7. Emerald Group Publishing Limited, June 1996, Pages 21-32.
E. Carducci, A. Horikawa, David Bruce Montgomery. International Marketing. 1995.
, David Bruce Montgomery. Perspectives in Operations Management . Kluwer Academic Publishers, 1993, Pages 117-131.
David Bruce Montgomery, Marvin B. Lieberman. Handbook of Business Strategy: Yearbook. New York: Warren, Gorham, and Lamont, 1991.
David Bruce Montgomery, George S. Day. Strategic Marketing and Management. Wiley, March 1985.
David Bruce Montgomery. New Developments in Industrial Marketing. Springer Verlag, 1985.
David Bruce Montgomery, George S. Day. Strategic Marketing and Management. Wiley, 1985.
David Bruce Montgomery, Dick R. Wittink. Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis. Marketing Science Institute, 1980.
David Bruce Montgomery, Dick R. Wittink. Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis. Marketing Science Institute, 1980.
David Bruce Montgomery, C.B. Weinberg. Analytic Approaches to Product and Marketing Planning. Cambridge: Marketing Science Institute, 1979.
David Bruce Montgomery. Handbook of Marketing Research. McGraw-Hill, May 1974.
David Bruce Montgomery. Handbook of Marketing Research. McGraw-Hill, 1974.
David Bruce Montgomery. Computergestutzte Marketing-Planning. Munich: Wolfgang Dummer & Co., 1974.
David Bruce Montgomery. Marketing Management and Administrative Action (3rd. ed.). McGraw-Hill, 1973.
David Bruce Montgomery, Adrian B. Ryans. Consumer Behavior: Theoretical Perspectives. Prentice-Hall, 1973.
Alvin J. Silk, David Bruce Montgomery. Marketing Involvement in Society and the Economy. American Marketing Association, 1969, Pages 377-386.
David Bruce Montgomery, Jon Scott Armstrong. Insights into Consumer Behavior. Boston: Allyn and Bacon, 1968.
David Bruce Montgomery. Marketing and the New Science of Planning. American Marketing Association, 1968.

Other Publications

Luis Filipe Lages, David Bruce Montgomery. American Marketing Association Winter Educators’ Conference Proceedings. 2003.
David Bruce Montgomery. Keynote Address, Proceedings of the Academy of Marketing Conference. 2003.
Joel E. Urbany, David Bruce Montgomery, Marian Chapman Moore. Proceedings of the EMAC Conference . 2002.
David Bruce Montgomery. Proceedings of the Marketing Science Conference. 1983.
Dick R. Wittink, David Bruce Montgomery. Proceedings of the 1979 A.M.A. Educators' Conference. August 1979.
David Bruce Montgomery, Dorothy Leonard-Barton. Proceedings of the National Conference on Technology for Energy Conservation. June 1977.
George S. Day, David Bruce Montgomery, Charles B. Weinberg. Proceedings of the 1975 AMA Educators' Conference . August 1975.

Working Papers

Models of Job Preference for Stanford MBA's '78 | PDF
David Bruce Montgomery, Dick R. Wittink2009
Technological Capabilities and Firm Performance: The Case of Small Manufacturing Firms in Japan | PDF
Takehiko Isobe, Shige Makino, David Bruce Montgomery, Lee Kong Chian2007
Corporate Social Responsibility Reputation Effects on MBA Job Choice | PDF
David Bruce Montgomery, Catherine A Ramus2003
Explaining Supplier Behavior On Global Account Management | PDF
David Bruce Montgomery, George S. Yip, Belen Villalonga2002
An Industry Expanation of Global Account Management | PDF
George S. Yip, David Bruce Montgomery, Belen Villalonga2001
Competitive Reactions and Modes of Competitive Reasoning: Down-Playing the Unpredictable? | PDF
Joel E. Urbany, David Bruce Montgomery, Marian Moore2001
The Challenge of Global Customer Management | PDF
George S. Yip, David Bruce Montgomery2000
Fundamental Issues & Directions for Marketing | PDF
George S. Day, David Bruce Montgomery1999
Demand For and Use of Global Account Management | PDF
George S. Yip, David Bruce Montgomery, Belen Villalonga1998
Managerial Identification of Competitors
David Bruce Montgomery, Bruce Clark1998
Rational Strategic Reasoning: An Unnatural Act? | PDF
Joel E. Urbany, David Bruce Montgomery1998
Strategic Roles and Performance of Japanese Subsidiaries | PDF
David Bruce Montgomery, Takehiko Isobe1998
Competitive Reactions and Conjecture: Issues and Prospects | PDF
Joel E. Urbany, David Bruce Montgomery1997
Market Driven Manufacturing
, David Bruce Montgomery1997
Strategic alliances : contrasting Korean/US preferences
Seoil Chaiy, David Bruce Montgomery, February 1996
Strategic Alliances: Constrasting Korean/US Preferences
David Bruce Montgomery, Seoil Chaiy1996
Strategic Groups: Comparing Cognitive and Objective Approaches | PDF
Bruce H. Clark, David Bruce Montgomery1996
An Improved Method for Meta-Analysis with Application to New Product Diffusion Models | PDF
David Bruce Montgomery, V. “Seenu” Srinivasan1994
Competitive Reputations As Entry Deterrents
David Bruce Montgomery, Bruce Clark1994
Deterrence, Reputations and Competitive Cognition
David Bruce Montgomery, Bruce Clark1994
Managerial Preferences for Strategic Alliance Attributes | PDF
David Bruce Montgomery, Allen M. Weiss1991
A Scanner-Based Proxy for Manufacturer's Coupons in Brand Choice Models | PDF
Gwendolyn K. Ortmeyer, David Bruce Montgomery1990
Individual Differences in Response to Consumer Promotions
James M. Lattin, David Bruce Montgomery, Gwendolyn Ortmeyer1990
Making Manufacturing Market Driven | PDF
, David Bruce Montgomery1990
To Pioneer or Follow?: Strategy of Entry Order | PDF
Marvin B. Lieberman, David Bruce Montgomery1990
First-Mover Advantages | PDF
Marvin B. Lieberman, David Bruce Montgomery1987
Learning from Strategic Success and Failure | PDF
Theresa K. Lant, David Bruce Montgomery1987
On DGM and DCS on NBD | PDF
David Bruce Montgomery1987
Routinized Choice Behavior, Brand Commitment, and Consumer Response to Promotions | PDF
James M. Lattin, Gwendolyn Ortmeyer, David Bruce Montgomery1987
Experience Curves: Evidence, Empirical Issues and Applications | PDF
David Bruce Montgomery, George S. Day1983
Diagnosing the Experience Curve | PDF
George S. Day, David Bruce Montgomery1982
Brand Life Cycle and Dynamic Market Communications Elasticities | PDF
Gary M. Erickson, David Bruce Montgomery1981
The Statistical Significance of Stepwise Regression Models Developed by Forward Selection: A Monte Carlo Calibration | PDF
Shelby H. McIntyre, David Bruce Montgomery, V. “Seenu” Srinivasan, Barton Weitz1981
Measuring the Time-Varying Response to Market Communication Instruments | PDF
Gary M. Erickson, David Bruce Montgomery1980
Toward Strategic Intelligence Systems
David Bruce Montgomery, Charles Weinberg1979
Strategic Intelligence Systems
David Bruce Montgomery, Charles Weinberg1977
Toward Strategies for Marketing Home Energy Conservation | PDF
David Bruce Montgomery, Dorothy Leonard-Barton1977
A Framework for the Comparison of Marketing Models: A Delphi Study | PDF
Jean-Claude Larreche, David Bruce Montgomery1976
New Tools for Teaching Marketing: Computer and Model Assisted Cases | PDF
George S. Day, David Bruce Montgomery, Charles B. Weinberg1975
A Note on Adjusting R 2 | PDF
Donald G. Morrison, David Bruce Montgomery1972
A Multiple-Product Sales Force Allocation Model | PDF
David Bruce Montgomery, Alvin J. Silk, Carlos E. Zaragoza1971
Estimating Dynamic Effects of Market Communications Expenditures | PDF
David Bruce Montgomery, Alvin J. Silk1971
Stochastic Models of Consumer Choice Behavior | PDF
David Bruce Montgomery, Adrian B. Ryans1971

Teaching

Stanford Case Studies

Voice Mail Around the World | M279
David Montgomery1995
Levi Strauss Japan K.K. | M276
Elizabeth Carducci, Akiko Horikawa, David Montgomery1994
See's Candies, Japanese Market Entry (B) | M273B
David Montgomery1994
See's Candies, Japanese Market Entry (A) | M273
David Montgomery1993

In the Media

Insights by Stanford Business

June 1, 2008
A survey of graduating MBAs reveals how far they'll go to find an employer whose thinking is in sync with their own.
January 1, 2004
There is a strong argument for firms to become more socially responsible in order to attract MBA candidates.

School News

August 10, 2010
Internationally known for his work on consumer choice and sales force compensation, Seenu Srinivasan is also revered as a teacher and mentor.