David Bruce Montgomery

Professor Emeritus, Marketing
+1 (650) 723-3029

David Bruce Montgomery

The Sebastian S. Kresge Professor of Marketing, Emeritus

Academic Area:

Research Interests

  • Analysis of Competitor Response and Decision-Making
  • Strategy
  • Marketing Strategy
  • Global Strategic Alliances
  • Globalization of Marketing
  • Global Account Management
  • Modeling Business-to-Business Buyer Behavior
  • Empirical Analysis of the Manufacturing–Marketing Interface
  • Methods and Applications of Meta-analysis


David B. Montgomery is the Sebastian S. Kresge Professor of Marketing, Emeritus; dean, emeritus; and consultant/visiting professor of marketing and management at Singapore Management University. He has published over 100 articles and 10 books and special journal issues relating to marketing science, marketing, strategy, and global marketing and management. He is an INFORMS Fellow (2009) and an inaugural fellow of the INFORMS Society for Marketing Science (2008), and was awarded the 2002 AMA Career Contributions to Marketing Strategy award. He has served on the editorial boards of seven leading marketing/strategy/management science journals.

Academic Degrees

  • PhD in Management Science, Stanford University, 1966
  • MS in Mathematical Statistics, Stanford University, 1964
  • MBA, Stanford University, 1962
  • BS in Electrical Engineering, Stanford University, 1960

Academic Appointments

  • At Stanford University since 1970
  • President’s Tenure and Academic Committee, Singapore Management University, 2013–15
  • University Distinguished Professor, HK Polytechnic University, 2008
  • Consultant/Visiting Professor of Marketing and Management, Singapore Management University, 2006–14
  • Dean, School of Business Singapore Management University, 2003–05
  • Executive Director’s Council, Marketing Science Institute, 2000–present
  • Doctor Honoris Causa, Limburgs Universitair Centrum, Belgium, 1998
  • Executive Director, Marketing Science Institute, Cambridge, 1995–97
  • Academic Trustee, Marketing Science Institute, Cambridge, 1994–2000
  • First Departmental Editor for Marketing, Journal Management Science, 1969–71
  • Senior Research Associate, Marketing Science Institute, Harvard University, 1969–70
  • Visiting Professor, Indian Institute of Management, Calcutta, 1969
  • Assistant-Associate Professor, Sloan School of Management, MIT, 1965–70
  • Acting Instructor, Industrial Engineering, Stanford School of Engineering, 1964

Professional Experience

  • Principal, The MAC Group, 1970–90

Awards and Honors

  • Emeritus Professor Award, Asia’s Best B-School Awards by CMO Asia, 2010
  • Fellow, Institute for Operations Research and the Management Sciences, 2009
  • Inaugural Fellow, INFORMS Society for Marketing Science, 2008
  • Mahajan Award for Career Contributions to Marketing Strategy, American Marketing Association, 2002
  • Runner Up for Best Paper Award, Academy of International Business Conference, 2002
  • Editorial Board Member, Journal of Marketing Education, 2002
  • Consulting Editor, Journal of International Marketing, 2000–03
  • Editorial Board Member, Journal of Academy of Marketing Science, 2000–03
  • Awarded Doctor (Honoris Causa) for Contributions to Marketing Science and Strategic Management, UC Belgium, 1998
  • Editorial Board Member, Journal of International Marketing, 1996–2003
  • Best Paper Award for First Mover Advantages, Strategic Management Society, 1996
  • Hightower Distinguished Lecturer in Marketing, Emory University, 1995
  • Best Paper Award for First Mover Advantages, Strategic Management Journal, 1988
  • Honorable Mention for Odell Award, Journal of Marketing Research, 1983
  • Editorial Board Member, Strategic Management Journal, 1981–84
  • Editorial Board Member, Marketing Science, 1981–83
  • Runner Up for Best Paper Award, Journal of Marketing, 1979
  • Editorial Board Member, Annual Review of Marketing, 1977–78
  • Cited for Outstanding Contributions to the Use of Computers in Business Education, Hewlett Packard, 1977
  • Editorial Board Member, Journal of Marketing Research, 1972–75
  • Editorial Board Member, Journal of Marketing, 1970–73,1978–81, 1996–99
  • First Departmental Editor, Marketing at Management Science, 1969–71
  • Elected to Tau Beta Pi Engineering Honorary Society as a junior, 1959
  • In study of the top 150 books and articles in marketing, Stochastic Models of Buying Behavior was ranked # 9 and Management Science in Marketing was ranked # 13 and a MSI research paper was in the top ranked papers.


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