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Faculty & Research Publications Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes

Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes

By Dick R. WittinkDavid Bruce Montgomery (1938–2025)

Proceedings of the 1979 A.M.A. Educators' Conference

August1979

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David Bruce Montgomery (1938–2025)

David Montgomery (1938–2025)

Professor Emeritus, Marketing

655 Knight Way
Stanford, CA 94305
USA

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