Understanding the Japanese as Customers, Competitors, and Collaborators

Understanding the Japanese as Customers, Competitors, and Collaborators

Science Direct. April
1991, Vol. 3, Issue 1, Pages 61-91

The Japanese have devoted substantial time and resources to understanding Western markets and competitors. The West has typically not reciprocated. The resulting information asymmetry has contributed to Japanese competitive success. The article discusses some key issues in understanding Japanese companies in all three roles in which Western firms meet them - as customers, competitors, and collaborators.