Management Science in Marketing

Book cover for Management Science in Marketing

Management Science in Marketing

By David Bruce Montgomery, Glen L. Urban
Prentice Hall International Series in Management, Englewood Cliffs, 1969

Details the use of mathematical models to analyze marketing issues.

Selected Editorial Reviews
Columbia University in Management Science, June, 1969
Professor David Miller
Journal of Advertising Research, June, 1969
Professor Charles Weinberg, NYU
Journal of Business, October, 1969
Professor George Haines, University of Rochester
Jahrbuchern fur Nationalokonomic und Statistic,1970, Vol 184, no.1
Jochen Krautter, University of Mannheim,
Operational Research Quarterly,December, 1969
Ernest Koenigsberg
Journal of Marketing, April 1970
Professor Donald Shawver, University of Missouri
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