New Tools for Teaching Marketing: Computer and Model Assisted Cases

New Tools for Teaching Marketing: Computer and Model Assisted Cases

By George S. Day, David Bruce Montgomery, Charles B. Weinberg
1975Working Paper No. 253

This paper summarizes the authors experiences in developing and applying computer based models for the analysis of marketing cases. The paper discusses the extent of use of such materials at Stanford, proposes methods of use, and outlines pitfalls encountered.