The latest updates on Stanford GSB’s response to COVID-19

You are here

› › Cases in Computer and Model Assisted Marketing: Vol. 2 Data Analysis

Cases in Computer and Model Assisted Marketing: Vol. 2 Data Analysis

Cases in Computer and Model Assisted Marketing: Vol. 2 Data Analysis

By Gerald J. Eskin, David Bruce Montgomery
Scientific Press, Palo Alto CA, February, 1975
Marketing

The second in the series of Cases in Computer and Model Assisted Marketing.  These two volumes reflect one of the earliest, if not the earliest publication of such marketing cases.

Find at Stanford Library