Managerial Identification of Competitors

Managerial Identification of Competitors

By David Bruce Montgomery, Bruce Clark
1998Working Paper No. 1434

Despite extensive academic research on how to objectively identify competitors, we know relatively little about how managers identify competitors in practice. The authors bring together a diffuse literature in this area and propose a cognitive framework for managerial identification of competitors. They report the results of two studies that examine the attributes managers use in deciding who their competitors are.