Stochastic Models of Buying Behavior

Book cover for Stochastic Models of Buying Behavior

Stochastic Models of Buying Behavior

By William F. Massy, David Bruce Montgomery, Donald G. Morrison
MIT Press, Cambridge, July, 1970

Monograph based upon original research by the authors.  Seriously mathematical

Selected Editorial Reviews
Top 150 Books and Articles
Prager, New York, 1987
The ninth most cited book in marketing
Robinson and Adler, Marketing Megaworks
Gareth Horsnell, Operational Research Quarterly
Journal of Economic Literature, December, 1971
Prof Robert Ferber, University of Illinois
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