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See's Candies, Japanese Market Entry (B)

By David Montgomery
1994 | Case No. M273B
Marketing
The first year results and looks toward the future.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office. Download
Available for Purchase
Harvard Business Publishing
The Case Centre

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David Bruce Montgomery

David Montgomery

Professor Emeritus, Marketing
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