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Faculty & Research Working Papers A Framework for the Comparison of Marketing Models: A Delphi Study

A Framework for the Comparison of Marketing Models: A Delphi Study

By Jean-Claude LarrecheDavid Bruce Montgomery (1938–2025)

1976| Working Paper No. 320

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David Bruce Montgomery (1938–2025)

David Montgomery (1938–2025)

Professor Emeritus, Marketing

655 Knight Way
Stanford, CA 94305
USA

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