Simulation Games as a Research Method for Studying Strategic Decision Making: The Case of MARKSTRAT

Simulation Games as a Research Method for Studying Strategic Decision Making: The Case of MARKSTRAT

By Theresa K. Lant, David Bruce Montgomery
1992Working Paper No. 1242

Strategic management theorists face a dilemma in choosing methods for studying strategy formulation and strategic decision making. The choice of a research method involves inherent trade-offs of generalizability, control, and realism. This paper explores the methodological implications of using simulation games as a research setting. The trade-offs of this methodology are discussed in the context of a particular simulation game, the MARKSTRAT marketing strategy game.