Applications of Management Science in Marketing

Book cover for Applications of Management Science in Marketing

Applications of Management Science in Marketing

By David Bruce Montgomery, Glen L. Urban
Prentice Hall International Series in Management, Engelwood Cliffs, 1970

Edited companion volume to Management Science in Marketing.  The book reprints key papers in the application of management science to marketing.

Selected Editorial Reviews
Robert Weinberg in Management Science : Applications (January, 1970)
Robert Weinberg, Anheuser-Busch
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