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Faculty & Research Publications New Tools for Teaching Marketing: Computer and Model Assisted Cases

New Tools for Teaching Marketing: Computer and Model Assisted Cases

By George S. DayDavid Bruce Montgomery (1938–2025)Charles B. Weinberg

Proceedings of the 1975 AMA Educators' Conference

August1975

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David Bruce Montgomery (1938–2025)

David Montgomery (1938–2025)

Professor Emeritus, Marketing

655 Knight Way
Stanford, CA 94305
USA

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