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Faculty & Research Publications Status and Trends in the Application of Marketing Models

Status and Trends in the Application of Marketing Models

By David Bruce Montgomery (1938–2025)

Computergestutzte Marketing-Planning

Wolfgang Dummer & Co.

Munich

1974

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David Bruce Montgomery (1938–2025)

David Montgomery (1938–2025)

Professor Emeritus, Marketing

655 Knight Way
Stanford, CA 94305
USA

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