Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis

Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis

By David Bruce Montgomery, Dick R. Wittink
Marketing Science Institute, Cambridge MA, 1980

The contents are papers from the first Marketing Science Conference sponsored by ORSA and TIMS held at Stanford University in March 26 - 28, 1979.  This conference has become the major marketing science conference and is the property of the INFORMS Society for Marketing Science.

Edited by Profs. Montgomery and Wittink.  

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