We develop a model of the extent to which multinational companies use global account management, its determinants, and its effect on performance. A study of 165 companies shows that use and performance effects are positively related to customers’ demand for it, which is in turn related to the degree of globalization of customers.
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Faculty
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Conferences
- Accounting Summer Camp
- California Econometrics Conference
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Initiative on Business and Environmental Sustainability
- Political Economics (2023–24)
- Scaling Geologic Storage of CO2 (2023–24)
- A Resilient Pacific: Building Connections, Envisioning Solutions
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- Theory and Inference in Accounting Research
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Research Labs & Initiatives
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- Stanford Latino Entrepreneurship Initiative
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