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Faculty & Research Publications Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

By Alvin J. SilkDavid Bruce Montgomery (1938–2025)

Marketing Involvement in Society and the Economy

American Marketing Association

1969 Pages 377-386.

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David Bruce Montgomery (1938–2025)

David Montgomery (1938–2025)

Professor Emeritus, Marketing

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Stanford, CA 94305
USA

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