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Faculty & Research Publications Experience Curves: Evidence, Empirical Issues, and Applications

Experience Curves: Evidence, Empirical Issues, and Applications

By David Bruce Montgomery (1938–2025)George S. Day

Strategic Marketing and Management

Wiley

March1985

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David Bruce Montgomery (1938–2025)

David Montgomery (1938–2025)

Professor Emeritus, Marketing

655 Knight Way
Stanford, CA 94305
USA

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