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Faculty & Research Working Papers The Predictive Validity Of Conjoint Analysis For Alternative Aggregation Schemes

The Predictive Validity Of Conjoint Analysis For Alternative Aggregation Schemes

By Dick R. WittinkDavid Bruce Montgomery (1938–2025)

1980| Working Paper No. 545

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David Bruce Montgomery (1938–2025)

David Montgomery (1938–2025)

Professor Emeritus, Marketing

655 Knight Way
Stanford, CA 94305
USA

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