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Faculty & Research Working Papers Routinized Choice Behavior, Brand Commitment, and Consumer Response to Promotions

Routinized Choice Behavior, Brand Commitment, and Consumer Response to Promotions

By James M. LattinGwendolyn OrtmeyerDavid Bruce Montgomery (1938–2025)

1987| Working Paper No. 935

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James M. Lattin

James Lattin

Professor Emeritus, Marketing

David Bruce Montgomery (1938–2025)

David Montgomery (1938–2025)

Professor Emeritus, Marketing

655 Knight Way
Stanford, CA 94305
USA

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