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Routinized Choice Behavior, Brand Commitment, and Consumer Response to Promotions

By James M. LattinGwendolyn OrtmeyerDavid Bruce Montgomery

1987| Working Paper No. 935

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James M. Lattin

James Lattin

Professor Emeritus, Marketing

David Bruce Montgomery

David Montgomery

Professor Emeritus, Marketing

655 Knight Way
Stanford, CA 94305
USA

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