See's Candies, Japanese Market Entry (A)
1993
| Case No.
M273
See’s Candies is a prestigious West Coast confectionery manufacturer. The first decision is whether See’s should consider an expansion into Japan, particularly in view of their earlier Japan failure. If yes on Japan, which of three potential partners should See’s choose: JAL-Trading, MAT a small importer of Hawaiian Host Chocolates, or the Bank of Tokyo.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the
Case Writing Office.
Download
Available for Purchase