See's Candies, Japanese Market Entry (A)

See's Candies, Japanese Market Entry (A)

By
David Montgomery
1993|Case No.M273

See’s Candies is a prestigious West Coast confectionery manufacturer. The first decision is whether See’s should consider an expansion into Japan, particularly in view of their earlier Japan failure. If yes on Japan, which of three potential partners should See’s choose: JAL-Trading, MAT a small importer of Hawaiian Host Chocolates, or the Bank of Tokyo.

Learning Objective
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