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Faculty & Research Publications Brand Trial after a Change in Promotion Credibility

Brand Trial after a Change in Promotion Credibility

By David Bruce Montgomery (1938–2025)J. Scott Armstrong

Journal of Advertising Research

October1970 Vol. 10 Issue 5 Pages 26-32.

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David Bruce Montgomery (1938–2025)

David Montgomery (1938–2025)

Professor Emeritus, Marketing

655 Knight Way
Stanford, CA 94305
USA

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