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Faculty & Research Working Papers Brand Life Cycle and Dynamic Market Communications Elasticities

Brand Life Cycle and Dynamic Market Communications Elasticities

By Gary M. EricksonDavid Bruce Montgomery (1938–2025)

1981| Working Paper No. 593

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David Bruce Montgomery (1938–2025)

David Montgomery (1938–2025)

Professor Emeritus, Marketing

655 Knight Way
Stanford, CA 94305
USA

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