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A Theory of Lateral Integration: Corporate Diversification in Energy
Abstract not available.
A Theory of the Term Structure of Interest Rates
Abstract not available.
Use of Strategies to Reduce Time Pressures: Some Non-Difference Between Working Wives and Non-Working Wives
Abstract not available.
Using Probabilistic Information in Solving Resource Allocation Problems for a Decentralized Firm
This paper formulates a general linear programming problem for a multidivision firm where headquarters possesses probabilistic information regarding each division’s opportunities. It is assumed that headquarters is willing to risk implementing a…
Verbal Reports About Subjective Evaluation Strategies
Abstract not available.
What Constitutes a Self-serving Attributional Bias?: A Reply to Bradley
In a response to G. W. Bradley’s (see record 1979-26025-001) article, the value of his “broadened self-serving bias formulation” is examined, and a case is made for clearly…
A Framework for the Comparison of Marketing Models: A Delphi Study
A Delphi procedure is used to develop and calibrate dimensions of marketing models which may be expected to relate to the likelihood that a marketing model will be accepted by marketing managers. The resulting framework, calibrated with 10…
Determining Sample Size for Pretesting Comparative Effectiveness of Advertising Copies
This paper considers the problem of determining optimal sample sizes in advertising pretests, where two or more copies are compared for their relative advertising effectiveness measured on a dichotomous (0 or 1) scale. As the sample size is…
Towards Strategies for Marketing Home Energy Conservation
Aggregation Models for Financial Judgments
Abstract not available.
Altruism and Threat to a Belief in a Just World
Two experiments were conducted to examine the effects of justice motivation and the presentation of the victim on the willingness of individuals to extend help to innocent victims. In the first experiment, individuals high and low in their belief…
An Adjustment to the Norman-White Approach to Approximating Dynamic Programs
This note considers an adjustment to the Norman-White approach of approximating stochastic dynamic programs by using expectations: The expectations are used only in approximating the transition mechanism. The original expected returns are left…
An Improved Method for Comparing Rank Order Preferences of Two Groups of Consumers
Ryans recently proposed a number of measures that could be used to determine the degree of agreement between sets of preference rankings from two separate groups of consumers. The most satisfactory of these measures required burdensome…
An Inter-Industry Approach to Econometric Cost of Capital Estimation
Abstract not available.
Analysis and Comparison of the Lens and Bayesian Information Processing Paradigms
Two basic paradigms have been used by accounting researchers to model and evaluate financial judgments; the Brunswick Lens and Bayesian paradigms. In this paper we analyze and compare the Lens Bayesian paradigms in terms of the typical questions…
Applications of the Operator Theory of Parametric Programming for the Transportation and Generalized Transportation Problems
Many operations research problems can be modelled as the transportation problem (TP) or generalized transportation problem (GTP) of linear programming together with parametric programming of the rim conditions (warehouse availabilities and market…
Arts Plan. A Model Based System for Use in Planning a Performing Arts Series
This paper is concerned with the application of marketing and management science to some of the problems involved in managing a series of performing arts presentations. Although some of the decisions are largely “artistic” and not subject to…
Behavior of Default-Risk Premiums for Corporate Bonds and Commercial Paper
Abstract not available.
Building a Marketing Plan for the Performing Arts
Abstract not available.
Cognitive Responses To Mass Media Advocacy And Cognitive Choice Processes
Abstract not available.