Brett R. Gordon

The Robert A. Magowan Professor of Marketing
Academic Area:
Marketing
Personal Website
Google Scholar
Brett R. Gordon

Bio

Brett Gordon’s research focuses on pricing, advertising, promotions, retailing and experimentation, using methods from causal inference, machine learning, and empirical industrial organization. He partners with companies to measure and enhance marketing effectiveness. His recent work examines digital advertising measurement methods while developing new evaluation approaches.

His work has appeared in leading journals, including the American Economic Review, Journal of Political Economy, Marketing Science, Management Science, and the Journal of Marketing Research. He is a three-time winner of the John D. C. Little Award for best marketing paper from ISMS, has twice received the Robert D. Buzzell Best Paper Award from the Marketing Science Institute, and was recognized as a Runner-Up for the Dick Wittink Prize at Quantitative Marketing and Economics.

From 2023 to 2026, he served as a Co-Editor at the Journal of Marketing Research, and was previously an Associate Editor at Management Science and Quantitative Marketing and Economics. He co-founded the How I Wrote This podcast, which interviews marketing scholars about their research process.

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Research Interests

  • Pricing
  • Advertising
  • Generative AI
  • Experimentation
  • Digital Marketing
  • Promotions
  • New Products
  • Marketing Analytics
  • Causal Inference
  • Empirical Industrial Organization
  • Technology Markets
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Academic Degrees

  • PhD, Economics, Carnegie Mellon, 2007
  • MS, Economics, Carnegie Mellon, 2003
  • Masters in Information Systems Management, Carnegie Mellon, 2002
  • BS (with honors), Information Systems and Economics, Carnegie Mellon, 2002

Academic Appointments

  • Robert A. Magowan Professor of Marketing, Stanford GSB, July 2026 – present
  • Charles H. Kellstadt Chair in Marketing, Kellogg School of Management, Northwestern University, July 2024 – present (on leave as of June 2026)
  • Professor of Marketing, Kellogg School of Management, Northwestern University, July 2021 – present
  • Associate Professor of Marketing (with tenure), Kellogg School of Management, Northwestern University, July 2014 – June 2021
  • Visiting Scholar, Stanford GSB, September 2017 – March 2018
  • Class of 1967 Associate Professor of Business, Columbia Business School, Columbia University, August 2011 – June 2014
  • Visiting Associate Professor of Marketing, Booth School of Business, University of Chicago, January 2013 – June 2013
  • Visiting Scholar, Stanford GSB, September 2012 – December 2012
  • Associate Professor of Business, Columbia Business School, Columbia University, July 2011 – August 2011
  • Assistant Professor of Business, Columbia Business School, Columbia University, July 2007 – June 2011
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Awards and Honors

  • Robert D. Buzzell Best Paper Award, Marketing Science Institute
  • John D. C. Little Best Paper Award, INFORMS Society for Marketing Science
  • Donald G. Morrison Long-Term Impact Award, INFORMS Society for Marketing Science
  • Dick Wittink Best Paper Award, Quantitative Marketing and Economics journal
  • Frank M. Bass Dissertation Award, INFORMS Society for Marketing Science
  • Alden G. Clayton Dissertation Competition Award, Marketing Science Institute
  • Center for Analytical Research in Technology (CART) Dissertation Award, Carnegie Mellon University
  • Winner, “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook,” 2025
  • Winner, “Close Enough? A Large-Scale Exploration of Non-experimental Approaches to Advertising Measurement,” 2024
  • Winner, “Close Enough? A Large-Scale Exploration of Non-experimental Approaches to Advertising Measurement,” 2023
  • Ned Smith Research Mentorship Award, Kellogg School of Management, 2021–2022
  • Sidney J. Levy Teaching Award, Kellogg School of Management, 2020
  • Winner, “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook,” 2020
  • Winner, “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook,” 2019
  • Scholar, Marketing Science Institute (inaugural class), 2018
  • Finalist, “A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry,” 2018
  • Finalist, “A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry,” 2017
  • Runner-up, “Advertising Competition in Presidential Elections,” 2016
  • Finalist, “Advertising Effects in Presidential Elections,” 2013
  • Young Scholar, Marketing Science Institute, 2013
  • Winner, “A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry,” 2009
  • Finalist, “A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry,” 2009
  • Winner, “A Dynamic Structural Analysis of the PC Microprocessor Industry,” 2006
  • Winner, “A Dynamic Structural Analysis of the PC Microprocessor Industry,” 2006
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Service to the Profession

Co-Editor

    • Journal of Marketing Research, 2023 – 2026

    Associate Editor

      • Journal of Marketing Research, 2022 – 2023
      • Management Science, 2021 – 2023
      • Quantitative Marketing and Economics, 2014 – 2023

      Editorial Board

        • Marketing Science, 2014 – 2023
        • Journal of Marketing Research, 2016 – 2022
        • International Journal of Research in Marketing, 2012 – 2015

        Professional Experience

        • Amazon Scholar in Amazon Ads, Amazon, 2001–present