Marketing Seminars

Find seminars on marketing that are open to Stanford GSB faculty and PhD students, or request permission to attend.

Marketing seminars are held on Wednesdays from 12:00 to 1:15 pm, unless otherwise indicated. Stanford GSB faculty may also schedule a session to meet the speaker individually.

Fall 2026

Date & Time	Speaker	Title
Oct 1 1:15-2:30 pm Y2E2, room 299	Antonia Krefeld-Schwalb Erasmus University	We Care About What You Care About: Using Reason-Specific Interventions to Encourage Sustainable Choices Abstract
Oct 7 12:00-1:15 pm E103	A. Yesim Orhun University of Michigan	Lender Advertising and Monetary Policy Pass -Through Abstract Co-Author with Donggwan Kim and Zhenling Jiang
Oct 14 12:00-1:15 pm E103	David Benjamin Huffman Cornell SC Johnson College of Business	Model-Directed Attention and the Persistence of Wrong Mental Models: Evidence from Firm Pricing Abstract
Oct 21 12:00-1:15 pm E103	Robert Kuan The Wharton School of the University of Pennsylvania	Don’t Just Prompt - Suggest: Suggested Plans Boost Planning Prompt Effectiveness in the Field Co-Author with Katherine L. Milkman, Sean F. Ellis, Dena M. Gromet, Kevin V. Zhu, Youngwoo Jung, Christophe Van den Bulte, Ron Berman, Eugen Dimant, Ramon A. Silvera Zumaran, Madeline K. Paxson, and Angela L. Duckworth
Oct 28 12:00-1:15 pm E103	Kristine Cho University of California, Berkeley, Haas School of Business	When Stating the Obvious Backfires: Consumers Dislike Products That Advertise Positive but Obvious Attributes Co-Author with Ellen R.K. Evers
Nov 4 12:00-1:15 pm E103	Jake Embrey The University of Chicago, Booth School of Business	Cognitive costs in consumer search Co-Author with Alexander K. Moore, Raluca M. Ursu and Daniel M. Bartels
Nov 11 12:00-1:15 pm E103	Eitan Rude University of California, Los Angeles, Anderson School of Management	Pricing Insurance, Fairly Co-Author with Franklin Shaddy and Hal E. Hersfield
Nov 18 12:00-1:15 pm E103	Renjie Bao Princeton University	Just One More Clip”: Short Videos, Big Self-Control Problems
Dec 9 12:00-1:15 pm BC130	Franklin Shaddy University of California, Los Angeles

Winter 2027

Date & Time	Speaker	Title
Jan 13 12:00-1:15 pm TBD	Avi Goldfarb University of Toronto
Jan 20 12:00-1:15 pm TBD	Jacqueline Rifkin Cornell University
Jan 27 12:00-1:15 pm TBD	Nano Barahona University of California, Berkeley
Feb 3 12:00-1:15 pm TBD	Beidi Hu University of Chicago, Booth School of Business
Feb 10 12:00-1:15 pm TBD	Takeaki Sunada University of Rochester
Mar 3 12:00-1:15 pm TBD	Paul Stillman Boston University
Mar 10 12:00-1:15 pm TBD	Sarah Moshary University of California, Berkeley

Spring 2027

Date & Time	Speaker	Title
Apr 7 12:00-1:15 pm TBD	Jacob Goldenberg Reichman University
Apr 14 12:00-1:15 pm TBD	Stijn M.J. van Osselaer Cornell University
Apr 21 12:00-1:15 pm TBD	Sylvia Hristakeva Cornell University
Apr 28 12:00-1:15 pm TBD	Caio Waisman Northwestern University
May 5 12:00-1:15 pm TBD	Manoj K. Thomas Cornell University
May 12 12:00-1:15 pm TBD	Soheil Ghili Yale University
May 19 12:00-1:15 pm TBD	Esther Uduehi University of Washington
May 26 12:00-1:15 pm TBD	Ro’ee Levy Tel Aviv University