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How Happiness Affects Choice
Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of happiness. However, the results of six studies reveal that what happiness means varies, and consumers’ choices reflect those differences. In some…
How power corrupts relationships: Cynical attributions for others' generous acts
Five studies explored whether power undermines the quality of relationships by creating instrumental attributions for generous acts. We predicted that this cynical view of others’ intentions would impede responses that nurture healthy…
IDRI: Neglected Disease R&D with a Nonprofit Model
The Infectious Disease Research Institute (IDRI) was founded by immunologist Steve Reed in 1993 as a nonprofit global health research center dedicated to applying advances in immunology to the development of products to prevent, detect, and treat…
Identifying Expectation Errors in Value/Glamour Strategies: A Fundamental Analysis Approach
Identity and Emergency Intervention: How Social Group Membership and Inclusiveness of Group Boundaries Shape Helping Behavior
Two experiments exploring the effects of social category membership on real-life helping behavior are reported. In Study 1, intergroup rivalries between soccer fans are used to examine the role of identity in emergency helping. An injured…
Impact Review: Sustaining a Good Idea Without a Standalone Business Model
While enrolled in a course focused on entrepreneurship, a team of Stanford students set out to create a platform for developing-world healthcare providers that would facilitate improved information sharing about high-impact, affordable solutions…
Implemented Strategies in Business-to-Business Contexts
This chapter documents the contributions in the business-to-business (B2B) marketing–buying literature that focus on implemented strategies in specific contexts. Research on implemented strategies often includes thick descriptions of how…
Institutions and the Information Environment of Chinese Listed Firms
International Equity Valuation: The Relative Importance of Country and Industry Factors vs. Company-Specific Financial Reporting Information
International Subsidiary Management and Environmental Constraints: The Case for Indigenization
We use insights from resource dependence, institutional theories and social movement theories to examine the indigenization of subsidiary management in the multinational company (MNC). We discuss the effects of interdependence with local…
Inventing Racist Roads Not Taken: The Licensing Effects of Immoral Counterfactual Behaviors
Six experiments examined how people strategically use thoughts of foregone misdeeds to regulate their moral behavior. We tested two hypotheses:
- That people will feel licensed to act in morally dubious ways when they can point to…
KickStart I: Delivering Enduring Solutions
Having observed too many development projects that appeared successful at first, but then failed as soon as the development agency moved on, Martin Fisher and Nick Moon felt strongly about taking a different approach. They believed that the root…
KickStart II: Overcoming Manufacturing Challenges
KickStart was founded by Martin Fisher and Nick Moon to design tools that would enable Africa’s poor to launch and sustain profitable businesses. Its first product was a line of manually operated irrigation pumps — branded “MoneyMaker Pumps” —…
KickStart III: Marketing to Hard-to-Reach Consumers
KickStart was founded by Martin Fisher and Nick Moon to design tools that would enable Africa’s poor to launch and sustain profitable businesses. Its first product was a line of manually operated irrigation pumps—branded “MoneyMaker Pumps”—that…
KickStart IV: Measuring Impact
KickStart was founded by Martin Fisher and Nick Moon to design tools that would enable Africa’s poor to launch and sustain profitable businesses. Its first product was a line of manually operated irrigation pumps — branded “MoneyMaker Pumps” —…
Lattice games and the economics of aggregators
We model the strategic decisions of web sites in content markets, where sites may reduce user search cost by aggregating content. Example aggregations include political news, technology, and other niche-topic websites. We model this market…
Legislative Organization and Ideal-Point Bias
Four pure types of legislative organization are characterized as data generating processes for commonly used measures of preferences or, in the spatial vernacular, ideal points. The types of legislative organization are differentiated by their…
Liability Holding Companies
An international debate continues to unfold in banking law, corporate governance, and finance on whether the capital structure of the world’s largest financial institutions is too heavily dependent on debt, too little on equity. Two of…
Life Force Kiosks II: Engaging Local Talent
Life Force Kiosks is a nonprofit that aims to reduce preventable waterborne diseases like typhoid, cholera, and diarrhea to save lives in the most vulnerable communities. The organization developed a new model of preventing water contamination by…
Life Force Kiosks I: Reporting and Accountability
Life Force Kiosks is a nonprofit that aims to reduce preventable waterborne diseases like typhoid, cholera, and diarrhea to save lives in the most vulnerable communities. The organization developed a new model of preventing water contamination by…