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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

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View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

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Journal Article

The Greening of WalMart’s Supply Chain… Revisited

Erica Plambeck, Lyn Denend
Supply Chain Management Review September2011 Vol. 15 Issue 5 Pages 16-23.

In 2007, SCMR featured an article on Walmart’s burgeoning sustainability program, focusing on eight specific initiatives being undertaken at the company. Four years later, the author of that article, Erica Plambeck of Stanford, and colleague Lyn…

Journal Article

The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?

Ely Dahan, V. “Seenu” Srinivasan
IIMB Management Review September2011 Vol. 23 Issue 3 Pages 131-139.

We suggest that marketers actively participate in reducing unit costs during new product development, consistent with the theme of integrated marketing and manufacturing. Most marketing managers misjudge the impact on gross profit of…

Stanford Closer Look

The NCAA Adopts "Dodd-Frank": A Fable

David F. Larcker, Brian Tayan
Stanford Closer Look Series September2011

In this fictitious tale, we apply the governance provisions of Dodd-Frank to the world of college football. If they would not work in that setting, should we expect them to work in business?

Journal Article

The Repetition-Break Plot Structure Makes Effective Television Advertisements

Jeffrey Loewenstein, Rajagopal Raghunathan, Chip Heath
Journal of Marketing September2011 Vol. 75 Issue 5 Pages 105-119.

The plot structure in television advertisements can enhance consumers’ brand attitudes and foster increasing consumer and industry recognition. A corpus analysis of contemporary television advertisements shows that advertisements using the…

Journal Article

Vertical Integration and optimal Reimbursement Policy

Christopher C. Afendulis, Daniel P. Kessler
International Journal of Health Care Finance & Economics September2011 Vol. 11 Issue 3 Pages 165-179.

Health care providers may vertically integrate not only to facilitate coordination of care, but also for strategic reasons that may not be in patients’ best interests. Optimal Medicare reimbursement policy depends upon the extent to which each of…

Book Chapter

It’s Not About the Beer, Really

Glenn R. Carroll
The Competitive Dynamics of Entrepreneurial Market Entry Edward Elgar Cheltenham August312011 Pages 124–127.

Many organizational theorists started studying complete organizational populations in the 1980s and 1990s. In attempting to document and record the initial founding periods of populations, analysts conducting these studies often found themselves…

Journal Article

Common Risk Factors in Currency Markets

Hanno Lustig, Nikolai Roussanov, Adrien Verdelhan
The Review of Financial Studies August302011 Vol. 24 Issue 11 Pages 3731-3777.

We identify a “slope” factor in exchange rates. High interest rate currencies load more on this slope factor than low interest rate currencies. This factor accounts for most of the cross-sectional variation in average excess returns between high…

Survey

2011 Corporate Board of Directors Survey

David F. Larcker, Stephen A. Miles
Heidrick & Struggles and Stanford University August2011

Survey from Stanford University’s Rock Center for Corporate Governance and Heidrick & Struggles has uncovered surprises…

Stanford Closer Look

Are Current CEOs The Best Board Members?

David F. Larcker, Brian Tayan
Stanford Closer Look Series August2011

By many measures, current CEOs should be the best candidates to serve on the board of directors. However, recent survey evidence suggests this may not be the case. Should companies reassess the importance of this criteria when looking for new…

Journal Article

Financial Literacy and Stock Market Participation

Maarten van Rooij, Annamaria Lusardi, Rob Alessie
Journal of Financial Economics August2011 Vol. 101 Issue 2 Pages 449–472.

We have devised two special modules for De Nederlandsche Bank (DNB) Household Survey to measure financial literacy and study its relationship to stock market participation. We find that the majority of respondents display basic financial…

Working Paper

Investor Flows and the 2008 Boom/Bust in Oil Prices

Kenneth J. Singleton
August2011

This paper explores the impact of investor flows and financial market conditions on returns in crude-oil futures markets. I begin with a review of the economic mechanisms by which informational frictions and the associated speculative…

Journal Article

Multiple routes to self- versus other-expression in consumer choice

Michal Maimaran, Itamar Simonson
Journal of Marketing Research August2011 Vol. 48 Issue 4 Pages 755-766.

Studies of consumer decision making often begin with the identification of a dimension on which options differ, followed by an analysis of the factors that influence preferences along that dimension. Building on a conceptual analysis of a diverse…

Other Publication

Natural Expectations, Macroeconomic Dynamics, and Asset Pricing

Andreas Fuster, Benjamin Hébert, David Laibson
NBER Macroeconomics Annual 2011 NBER August2011 Vol. 26 Pages 1-48.

How does an economy behave if (1) fundamentals are truly hump-shaped, exhibiting momentum in the short run and partial mean reversion in the long run, and (2) agents do not know that fundamentals are hump-shaped and base their beliefs on…

Journal Article

Religiosity and Social Welfare: Competing Influences of Cultural Conservatism and Prosocial Value Orientation

Ariel Malka, Christopher J. Soto, Adam B. Cohen, Dale T. Miller
Journal of Personality August2011 Vol. 79 Issue 4 Pages 763-792.

This research examines the hypothesis that religiosity has two competing psychological influences on the social welfare attitudes of contemporary Americans. On the one hand, religiosity promotes a culturally based conservative identity, which in…

Working Paper

Systemic Risk Exposures: A 10-by-10-by-10 Approach

Darrell Duffie
August2011

I am grateful for comments from Viral Acharya, Lewis Alexander, Niki Anderson, Peter Axilrod, Dick Berner, Markus Brunnermeier, Stacey Coleman, Rob Engle, Mike Fishman, Mark Flood, John Gidman, Tobi Guldimann, Anil Kashyap, John Khambu, Arvind…

Working Paper

Targeting Managerial Control: Evidence from Franchising

Francine Lafontaine, Kathryn Shaw
August2011

Using an extensive longitudinal data set on franchising firms, we show that established franchisors manage their portfolio of company and franchised units to maintain a particular target level of corporate control and ownership of outlets. On…

Journal Article

The Economics and Politics of Corporate Social Performance

David P. Baron, Agus Harjoto, Jo Hoje
Business and Politics August2011 Vol. 13 Issue 2 Pages 1–48.

Firms operate in a capital market, a product market, and a market for social pressure directed at them by social activists, NGOs, and governments. An equilibrium in these three markets yields a three-equation structural model that relates…

Journal Article

The Market Reaction to Corporate Governance Regulation

David F. Larcker, Gaizka Ormazabal , Daniel J. Taylor
Journal of Financial Economics August2011 Vol. 101 Issue 2 Pages 431-448.

This paper investigates the market reaction to recent legislative and regulatory actions pertaining to corporate governance. The managerial power view of governance suggests that executive pay, the existing process of proxy access, and various…

Journal Article

Does a Central Clearing Counterparty Reduce Counterparty Risk?

Darrell Duffie, Haoxiang Zhu
The Review of Asset Pricing Studies July2011 Vol. 1 Issue 1 Pages 74-95.

We show whether central clearing of a particular class of derivatives lowers counterparty risk. For plausible cases, adding a central clearing counterparty (CCP) for a class of derivatives such as credit default swaps reduces netting…

Working Paper

Policy Issues in the Design of Tri-Party Repo Markets

Darrell Duffie, Adam Copeland, Antoine Martin, Susan McLaughlin
July2011

The U.S. tri-party repo market is used by major broker-dealers to finance their securities inventories. During the financial crisis of 2007-2009, particularly around the failures of Bear Stearns and Lehman Brothers, it became apparent that this…