Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Book Chapter

Effects of Mere Exposure on Brand Liking

S. Christian Wheeler
Consumer Insights: Findings from Behavioral Research Marketing Science Institute Cambridge 2011 Pages 67-68.
Journal Article

Electoral Incentives and Partisan Conflict in Congress: Evidence from Survey Experiments

Neil Malhotra
American Journal of Political Science 2011
Journal Article

Evaluating the Medical Malpractice System and Options for Reform

Daniel P. Kessler
Journal of Economic Perspectives 2011 Vol. 25 Issue 2 Pages 93–110.

The U.S. medical malpractice liability system has two principal objectives: to compensate patients who are injured through the negligence of healthcare providers and to deter providers from practicing negligently. In practice, however, the system…

Journal Article

Financial Literacy Around the World: An Overview

Annamaria Lusardi, Olivia S. Mitchell
Journal of Pension Economics & Finance 2011 Vol. 10 Issue 4 Pages 497–508.

In an increasingly risky and globalized marketplace, people must be able to make well-informed financial decisions. New international research demonstrates that financial illiteracy is widespread in both well-developed and rapidly changing…

Journal Article

Financially Fragile Households: Evidence and Implications

Annamaria Lusardi, Peter Tufano, Daniel Schneider, Adair Morse, Karen M. Pence
Brookings Papers on Economic Activity 2011 Pages 83–134.

We examine households’ financial fragility by looking at their capacity to come up with $2,000 in 30 days. Using data from the 2009 TNS Global Economic Crisis Study, we document that approximately one-quarter of U.S. respondents are certain they…

Book Chapter

First Mover/Pioneer Strategies

David Bruce Montgomery (1938–2025), Marvin B. Lieberman
Handbook of Marketing Strategy Elgar 2011

his authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation,…

Journal Article

Forecasters' Objectives and Strategies

Iván Marinovic, Marco Ottaviani, Peter Sorensen
Handbook of Economic Forecasting 2011 Vol. 2 Pages 690-720.

This chapter develops a unified modeling framework for analyzing the strategic behavior of forecasters. The theoretical model encompasses reputational objectives, competition for the best accuracy, and bias. Also drawing from the extensive…

Journal Article

Founding Conditions, Learning, and Organizational Life Chances: Age-dependence Revisited

Gael Le Mens, Michael T. Hannan, Laszlo Polos
Administrative Science Quarterly 2011 Vol. 56 Pages 95-126.

Empirical evidence about the relation between organizational age and failure is mixed, and theoretical explanations are conflicting. We show that a simple model of organizational evolution can explain the main patterns of age dependence and…

Journal Article

From rumors to facts, and facts to rumors: The role of certainty decay in consumer communications

David Dubois, Derek Rucker, Zakary Tormala
Journal of Marketing Research 2011 Vol. 48 Pages 1020-1032.
Book

Giving 2.0: Transform Your Giving and Our World

Laura Arrillaga-Andreessen
Jossey-Bass 2011

Based on her wide-ranging experience as a philanthropist, educator, and social innovator, Laura Arrillaga-Andreessen shares the most effective strategies she herself pilots. Through dozens of real-world stories, Giving 2.0 shows how…

Book

Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies

George Foster, Antonio Davila, Martin Haemmig, Xiaobin He, Jia Ning
World Economic Forum Geneva, Switzerland 2011

Entrepreneurs are important drivers of economic and social progress and change. Much of our daily lives is greatly influenced by entrepreneurial companies. Many such companies in their first 10 years launch new ideas or new products that…

Journal Article

Hot or cold: Is communicating anger or threats more effective in negotiation?

Marwan Sinaceur, Gerben A. Van Kleef, Margaret Ann Neale, Hajo Adam, Christophe Haag
Journal of Applied Psychology 2011 Vol. 96 Issue 5 Pages 1018-1032.

Is communicating anger or threats more effective in eliciting concessions in negotiation? Recent research has emphasized the effectiveness of anger communication, an emotional strategy. In this article, we argue that anger communication conveys…

Working Paper

How Happiness Impacts Choice

Jennifer Aaker, Sepandar Kamvar, Cassie Mogilner
2011

Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of happiness. However, the results of six studies reveal that what happiness means varies, and consumers’ choices reflect those differences. In some…

Working Paper

Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design

Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan
2011

We discuss how regression discontinuity designs arise naturally in settings where firms target marketing activity at consumers, and discuss how this aspect may be exploited for econometric inference of causal effects of marketing effort. Our main…

Journal Article

If Money Does Not Make You Happy, Consider Time

Jennifer Aaker, Melanie Rudd , Cassie Mogilner
Journal of Consumer Psychology 2011 Vol. 21 Issue 2 Pages 126–130.

Although a substantial amount of research has examined the link between money and happiness, far less has examined the link between time and happiness. This paper argues, however, that time plays a critical role in understanding happiness, and it…

Journal Article

In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster

Himanshu Mishra , Arul Mishra , Baba Shiv
Psychological Science 2011 Vol. 22 Issue 6 Pages 733-738.

Is the eternal quest for precise information always worthwhile? Our research suggests that, at times, vagueness has its merits. Previous research has demonstrated that people prefer precise information over vague information because it gives them…

Journal Article

Information Goods vs. Industrial Goods: Cost Structure and Competition

Haim Mendelson, Roy Jones
Management Science 2011 Vol. 57 Pages 164-176.
Journal Article

Laws of Attraction: Regulatory Arbitrage in the Face of Activism in Right-To-Work States

Hayagreeva Rao, Lori Qingyuan Yue, Paul Ingram
American Sociological Review 2011 Vol. 76 Issue 3 Pages 365-385.

Past research recognizes that firms exploit regulatory variations to their advantage but depicts such regulatory arbitrage as a dyadic process between firms and regulators. We extend this account by including a firm’s non-market rivals and…

Book

Measuring Corporate Default Risk

Darrell Duffie
Oxford University Press Princeton and Oxford 2011

This book, based on the author’s Clarendon Lectures in Finance, examines the empirical behavior of corporate default risk. A new and unified statistical methodology for default prediction, based on stochastic intensity modeling, is…

Journal Article

Mediation analysis in social psychology: Current practices and new recommendations

Derek Rucker, Kris Preacher, Zakary Tormala, Richard Petty
Social and Personality Psychology Compass 2011 Vol. 5 Pages 359-371.

A key aim of social psychology is to understand the psychological processes through which independent variables affect dependent variables in the social domain. This objective has given rise to statistical methods for mediation analysis…