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Effects of Mere Exposure on Brand Liking
Electoral Incentives and Partisan Conflict in Congress: Evidence from Survey Experiments
Evaluating the Medical Malpractice System and Options for Reform
The U.S. medical malpractice liability system has two principal objectives: to compensate patients who are injured through the negligence of healthcare providers and to deter providers from practicing negligently. In practice, however, the system…
Financial Literacy Around the World: An Overview
In an increasingly risky and globalized marketplace, people must be able to make well-informed financial decisions. New international research demonstrates that financial illiteracy is widespread in both well-developed and rapidly changing…
Financially Fragile Households: Evidence and Implications
We examine households’ financial fragility by looking at their capacity to come up with $2,000 in 30 days. Using data from the 2009 TNS Global Economic Crisis Study, we document that approximately one-quarter of U.S. respondents are certain they…
First Mover/Pioneer Strategies
his authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation,…
Forecasters' Objectives and Strategies
This chapter develops a unified modeling framework for analyzing the strategic behavior of forecasters. The theoretical model encompasses reputational objectives, competition for the best accuracy, and bias. Also drawing from the extensive…
Founding Conditions, Learning, and Organizational Life Chances: Age-dependence Revisited
Empirical evidence about the relation between organizational age and failure is mixed, and theoretical explanations are conflicting. We show that a simple model of organizational evolution can explain the main patterns of age dependence and…
From rumors to facts, and facts to rumors: The role of certainty decay in consumer communications
Giving 2.0: Transform Your Giving and Our World
Based on her wide-ranging experience as a philanthropist, educator, and social innovator, Laura Arrillaga-Andreessen shares the most effective strategies she herself pilots. Through dozens of real-world stories, Giving 2.0 shows how…
Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies
Entrepreneurs are important drivers of economic and social progress and change. Much of our daily lives is greatly influenced by entrepreneurial companies. Many such companies in their first 10 years launch new ideas or new products that…
Hot or cold: Is communicating anger or threats more effective in negotiation?
Is communicating anger or threats more effective in eliciting concessions in negotiation? Recent research has emphasized the effectiveness of anger communication, an emotional strategy. In this article, we argue that anger communication conveys…
How Happiness Impacts Choice
Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of happiness. However, the results of six studies reveal that what happiness means varies, and consumers’ choices reflect those differences. In some…
Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design
We discuss how regression discontinuity designs arise naturally in settings where firms target marketing activity at consumers, and discuss how this aspect may be exploited for econometric inference of causal effects of marketing effort. Our main…
If Money Does Not Make You Happy, Consider Time
Although a substantial amount of research has examined the link between money and happiness, far less has examined the link between time and happiness. This paper argues, however, that time plays a critical role in understanding happiness, and it…
In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster
Is the eternal quest for precise information always worthwhile? Our research suggests that, at times, vagueness has its merits. Previous research has demonstrated that people prefer precise information over vague information because it gives them…
Information Goods vs. Industrial Goods: Cost Structure and Competition
Laws of Attraction: Regulatory Arbitrage in the Face of Activism in Right-To-Work States
Past research recognizes that firms exploit regulatory variations to their advantage but depicts such regulatory arbitrage as a dyadic process between firms and regulators. We extend this account by including a firm’s non-market rivals and…
Measuring Corporate Default Risk
This book, based on the author’s Clarendon Lectures in Finance, examines the empirical behavior of corporate default risk. A new and unified statistical methodology for default prediction, based on stochastic intensity modeling, is…
Mediation analysis in social psychology: Current practices and new recommendations
A key aim of social psychology is to understand the psychological processes through which independent variables affect dependent variables in the social domain. This objective has given rise to statistical methods for mediation analysis…