Publications

A Framework for the Comparison of Marketing Models: A Delphi Study

David Bruce Montgomery (1938–2025), Jean Claude Larreche

Journal of Marketing Research November1977 Vol. 14 Issue 4 Pages 487-498.

Determining Sample Size for Pretesting Comparative Effectiveness of Advertising Copies

Siddhartha R. Dalal, V. “Seenu” Srinivasan

Management Science August1977 Vol. 23 Issue 12 Pages 1284–1294.

Towards Strategies for Marketing Home Energy Conservation

David Bruce Montgomery (1938–2025), Dorothy Leonard-Barton

Proceedings of the National Conference on Technology for Energy Conservation June1977

Altruism and Threat to a Belief in a Just World

Dale T. Miller

Journal of Experimental Social Psychology 1977 Vol. 13 Issue 2 Pages 113–125.

Decision Problems with Expected Utility Criteria. II: Stationarity

David M. Kreps

Mathematics of Operations Research 1977 Vol. 2 Pages 266-74.

Decision Problems with Expected Utility Criteria. I: Upper and Lower Convergent Utility

David M. Kreps

Mathematics of Operations Research 1977 Vol. 2 Pages 45-53.

A Note on `Fulfilled Expectations' Equilibria

David M. Kreps

Journal of Economic Theory 1977 Vol. 14 Pages 32-43.

On the Optimality of Structured Policies in Countable State Decision Processes. II: Positive and Negative Problems

David M. Kreps, Evan L. Porteus

SIAM Journal on Applied Mathematics 1977 Vol. 32 Pages 420--28.

Personal Deserving Versus Justice for Others: An Exploration of the Justice Motive

Dale T. Miller

Journal of Experimental Social Psychology 1977 Vol. 13 Issue 1 Pages 1–13.

Decomposition of a Multi-Period Media Scheduling Model in Terms of Single Period Equivalents

V. “Seenu” Srinivasan

Management Science December1976 Vol. 23 Issue 4 Pages 349-360.

A Consumer Preference Approach to the Planning of Rural Primary Health Care Facilities

Barnett R. Parker, V. “Seenu” Srinivasan

Operations Research October1976 Vol. 24 Issue 5 Pages 991-1025.

An Alternate Interpretation of the Linear Learning Model of Brand Choice

V. “Seenu” Srinivasan, R. Kesavan

The Journal of Consumer Research September1976 Vol. 3 Issue 2 Pages 76-83.

Linear Programming Computational Procedures for Ordinal Regression

V. “Seenu” Srinivasan

Journal of the Association for Computing Machinery July1976 Vol. 23 Issue 3 Pages 475-487.

Coping Strategies and Attentional Mechanisms in Self-imposed and Externally Imposed Delay Situations

Dale T. Miller, Rachel Karniol

Journal of Personality and Social Psychology 1976 Vol. 34 Issue 2 Pages 302–306.

Corporate Forecasts of Earnings Per Share and Stock Price Behavior: Empirical Tests

James M. Patell

Journal of Accounting Research 1976 Vol. 14 Issue 2 Pages 246-276.

Deserving and the Emergence of Forms of Justice

Melvin J . Lerner, Dale T. Miller, John G. Holmes

Advances in Experimental Social Psychology University of Waterloo Waterloo, Ontario 1976 Pages 134–160.

Ego-involvement and Attributions for Success and Failure

Dale T. Miller

Journal of Personality and Social Psychology 1976 Vol. 34 Issue 5 Pages 901–906.

Interpersonal Conflict

John G. Holmes, Dale T. Miller

Contemporary Topics in Social Psychology General Learning Press Morristown 1976 Pages 265–307.

The Role of Rewards in Externally and Self-imposed Delay of Gratification

Dale T. Miller, Rachel Karniol

Journal of Personality and Social Psychology 1976 Vol. 33 Issue 5 Pages 594–600.

A General Procedure for Estimating Consumer Preference Distributions

V. “Seenu” Srinivasan

Journal of Marketing Research November1975 Vol. 12 Issue 4 Pages 377-389.