Marketing

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Amplify Your Persuasive Impact

Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
Online

Sharpen Your Communication Skills

Communication is key to compelling leadership. Learn effective communication practices that increase your impact.
Online

The Emerging CMO: Strategic Marketing Leadership

Transform marketing in your organization with strategic frameworks, customer-centric innovation, and persuasive communication and leadership skills.
In-Person
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Latest Stories in Marketing

Idea Stories Opensearch
May 18, 2021
Written

Marketing, Math, and Microseconds

The director of Stanford GSB’s Computational Marketing Lab talks about the “horrendously complex science” behind online advertising research.
Marketing
Man sitting on a chair in front of a large computer. | Illustration by Álvaro Domínguez
March 31, 2021
Written

Why a Plan to Encourage Search-Engine Competition Failed

Auctions intended to level the playing field for Google’s rivals have not reduced the search giant’s dominance, new research shows.
Economics
Horizontal lines with the characters 1, 2, G, 4, 5. | Illustration by Álvaro Domínguez.
January 28, 2021
Written

This Is Not a Joke: The Cost of Being Humorless

Humor has tremendous benefits for physical health, mental well-being, and your bottom line.
Career & Success
A flow chart titled Am I Funny? Credit: Illustration by Michelle Rial
November 20, 2020
Audio

Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences

In this episode, we discuss how recognizing your audience’s emotional needs can help you achieve your communication goals.
Career & Success
November 11, 2020
Video

Your Brand Needs Social Engagement

Connect with consumers in a personal way to extend the reach of your marketing.
Marketing
Image Credit: Elena Zhukova
November 11, 2020
Video

What We Can Learn From E-commerce in China

China’s integrated ecosystems merge search, social, and retail.
Marketing
Image Credit: Nancy Rothstein
October 21, 2020
Written

The Secrets of Political Persuasion

Stanford researchers study the various tactics that politicians use to get voters on their side, from “moral reframing” to two-faced deception.
Government & Politics
A supporter of U.S. President Donald Trump waits for the start of the president’s campaign rally on the South Lawn of the White House is calling a “peaceful protest.” Credit: REUTERS/Tom Brenner
October 20, 2020
Written

You Might Be Trying to Get the Wrong People to Vote Your Way

If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.
Marketing
A photo-illustration of a target with arrows sticking out of the back. Credit: Alvaro Dominguez
August 28, 2020
Audio

Managing in the Moment: How to Get Comfortable with Being Uncomfortable

In this episode, we discuss how to embrace failure and incorporate play into work.
Career & Success
Think Fast, Talk Smart: The Podcast
August 13, 2020
Written

How Redefining “Normal” Can Alter Behavior

Stanford researchers use the concept of “dynamic norms” to persuade diners to eat less meat.
Marketing
People in line at a lunch counter. Credit: iStock/zoranm
May 19, 2020
Written

Want to Predict Which Videos Will Go Viral? Scan Your Brainwaves.

Our brains can predict the popularity of online videos, without us even knowing it.
Marketing
Illustration showing the two sides of the brain in different colors, overlaid with a play button. Credit: iStock/Jolygon
February 11, 2020
Written

Everlane Takes On Fashion’s Plastic Problem

Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”
Climate & Sustainability
A rack of brightly colored coats. Credit: iStock/stock_colors
January 22, 2020
Written

That Money You Borrowed? Remember Who Owns It

A new study shows that many people go into debt because they disregard that the money is not really theirs.
Marketing
A photo illustration of a pile of money under a booby-trapped box. Credit: Alvaro Dominguez
December 17, 2019
Written

The Secret Life of the Supermarket Shopper

Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
Marketing
Customers push shopping carts on an escalator. Credit: Reuters/Charles Platiau
December 10, 2019
Written

Where the Bidding Never Stops

Millions of online ads get sold by auction each day. The algorithms behind it all are complicated. But simple ideas can be effective.
Marketing
An illustration of a computer with competing information and content types. Credit: iStock/tudmeak
December 06, 2019
Written

8 Most-Read Stories of 2019

Communication mistakes, job-stealing robots, and career-gap explanations captured reader attention this year.
Career & Success
A photo illustration kittens being poked by pixelated hand icons. Credit: Alvaro Dominguez
November 27, 2019
Video

Water Instead of Soda: Marketing Good Nutrition to Kids

How marketers are using the power of persuasion to combat childhood obesity.
Healthcare
Szu-chi Huang, associate professor of marketing at Stanford GSB, smiling outdoors in front of a green background. Credit: Nancy Rothstein.
September 04, 2019
Written

With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.
Marketing
A woman uses her credit card to shop on her smartphone. Credit: iStock/Nattakorn Maneerat
August 30, 2019
Written

Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
Career & Success
An illustration of a woman running through a series of “finish lines.” Credit: Sara Wong
August 08, 2019
Written

What Kind of Product “Authenticity” Appeals in China?

Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
Marketing
Women drink tea at a tea house in the Hongqiao Antique & Tea Center, downtown Shanghai. Credit: Reuters/Carlos Barria
May 15, 2019
Written

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
Culture & Society
Illustration of a close up of a man’s shoes, which have been tied together. Credit: Alvaro Dominguez
May 09, 2019
Written

Why Putting Yourself in Their Shoes Might Backfire

When our values don’t align, we struggle to see others’ viewpoints.
Culture & Society
Counter-protester Sean Mullin speaks with protester Scott Bannister, of the Liberty For All group, as Bannister demonstrates against the United States’ acceptance of Syrian refugees at the Washington State Capitol in Olympia. Credit: Reuters/David Ryder
April 26, 2019
Written

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
Marketing
Illustration of four kittens playing on their backs with computer cursors about to click their bellies. Credit: Alvaro Dominguez
March 29, 2019
Written

Better If It’s Man-Made?

Gender bias can negatively affect what we think about products made by women, especially in male-oriented markets.
Culture & Society
Illustration of three women on a beer label. Credit: Amrita Marino