Mining Facebook Data for Predictive Personality Modeling

By Dejan MarkovikjSonja GievskaMichal KosinskiDavid Stillwell
Proceedings of the AAAI International Conference on Weblogs and Social Media (ICWSM)
2013 Vol. 7 Issue 2

Beyond being facilitators of human interactions, social networks have become an interesting target of research, providing rich information for studying and modeling user’s behavior. Identification of personality-related indicators encrypted in Facebook profiles and activities are of special concern in our current research efforts. This paper explores the feasibility of modeling user personality based on a proposed set of features extracted from the Facebook data. The encouraging results of our study, exploring the suitability and performance of several classification techniques, will also be presented.