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Deborah Gruenfeld: Diverse Teams Produce Better Decisions
https://www.gsb.stanford.edu/insights/deborah-gruenfeld-diverse-teams-produce-better-decisions
Steve Jobs: Singing a New Tune
https://www.gsb.stanford.edu/insights/steve-jobs-singing-new-tune
Robert Sutton: How to Promote, Manage, and Sustain Innovation
https://www.gsb.stanford.edu/insights/robert-sutton-how-promote-manage-sustain-innovation
What Do You Do When Industry Dynamics Fundamentally Change?
https://www.gsb.stanford.edu/insights/what-do-you-do-when-industry-dynamics-fundamentally-change
With “Retargeted” Advertising, Sooner Is Better Than Later
https://www.gsb.stanford.edu/insights/retargeted-advertising-sooner-better-later
On Social Media, Sell Your Brand, Not Your Stuff
https://www.gsb.stanford.edu/insights/social-media-sell-your-brand-not-your-stuff
The Personal Touch, Quantified
https://www.gsb.stanford.edu/insights/personal-touch-quantified
Strong “Signature Stories” Can Shape More Than a Company’s Brand
https://www.gsb.stanford.edu/insights/strong-signature-stories-can-shape-more-companys-brand
In Searches, Those Paid Ads Pay Off
https://www.gsb.stanford.edu/insights/searches-those-paid-ads-pay
Working Across Genres Can Dilute Your Brand
https://www.gsb.stanford.edu/insights/working-across-genres-can-dilute-your-brand
Itamar Simonson: Do Brands Still Matter for Online Shoppers?
https://www.gsb.stanford.edu/insights/itamar-simonson-do-brands-still-matter-online-shoppers
Do Mentions of God Persuade Consumers to Buy?
https://www.gsb.stanford.edu/insights/do-mentions-god-persuade-consumers-buy
Itamar Simonson: What Influences Shoppers?
https://www.gsb.stanford.edu/insights/itamar-simonson-what-influences-shoppers
Wesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?
https://www.gsb.stanford.edu/insights/wesley-r-hartmann-where-build-better-brand-television-or-internet
Jesper Sørensen: How Do You Explain a New Product Category?
https://www.gsb.stanford.edu/insights/jesper-sorensen-how-do-you-explain-new-product-category
Uzma Khan: Making Hard Choices Easier for Customers
https://www.gsb.stanford.edu/insights/uzma-khan-making-hard-choices-easier-customers
The Trouble with One at a Time
https://www.gsb.stanford.edu/insights/trouble-one-time
Marketing 101 for Designers of Great Products
https://www.gsb.stanford.edu/insights/marketing-101-designers-great-products
Jennifer Aaker: The Happiness-Time Connection
https://www.gsb.stanford.edu/insights/jennifer-aaker-happiness-time-connection
Want Your Product to Look Good? Follow Something Bad
https://www.gsb.stanford.edu/insights/want-your-product-look-good-follow-something-bad
Why You Should Segment Your Market
https://www.gsb.stanford.edu/insights/why-you-should-segment-your-market
The Four-Minute Search for the Perfect Mate
https://www.gsb.stanford.edu/insights/four-minute-search-perfect-mate
The Surprising Impact of the Bestseller List
https://www.gsb.stanford.edu/insights/surprising-impact-bestseller-list
What Makes Consumers Want to Buy the Latest Model?
https://www.gsb.stanford.edu/insights/what-makes-consumers-want-buy-latest-model
Virtual Prototypes Can Cheaply Test More Ideas
https://www.gsb.stanford.edu/insights/virtual-prototypes-can-cheaply-test-more-ideas
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