S356: Startup Garage
Design, develop, and launch your startup in two quarters
About the Course
Startup Garage, offered by the Stanford Graduate School of Business, is an intensive hands-on and project-based course in which students apply the concepts of design thinking, engineering, finance, business and organizational skills to design and test new business concepts that address real world needs. Our aspiration is to help teams identify an unmet customer need, design new products or services that meet that need, and develop business models to support the creation and launch of startup products or services. This course is appropriate for developing startups in the for profit and nonprofit space. Even those teams that do not successfully launch a venture or decide not to move forward will learn critical techniques about starting and launching a venture. Over the two quarters, teams will interact extensively with the teaching team and a handful of seasoned advisors they chose.
By the end of the course you and your team will have developed, prototyped and tested a novel product or service, a business model, and a company creation plan. This is a demanding course that will push you but provide resources to help you navigate the challenges of an early-stage startup idea.
S356 - Startup Garage: Design / Fall Quarter 2015
Collaborative, multi-disciplinary teams will identify and work with users, domain experts, and industry participants to identify and deeply understand customer needs and design products/services and a business model to address those needs. Each team will conceive, design, build, and field-test critical aspects of both the product or service and the business model. S356 integrates methods from human-centered design, lean startup, and business model planning. The course focuses on developing entrepreneurial skills (using short lectures and in-class exercises) and applying those skills to specific problems faced by those users identified by the teams. Teams will get out of the building and interact directly with users and advisors to develop a deep understanding of the challenges they face and to field test their proposed services, products, and business models.
S366 - Startup Garage: Testing and Launch / Winter Quarter 2016
Teams that conclude at the end of the fall quarter with promising products/services and business models continue with S366, the winter quarter course. Teams perform iterations on their product/service prototypes and business model and execute experiments to test key hypotheses. In that quarter, teams will engage in a robust venture creation process that involves development and validation of a series of hypotheses about a new product or service, its value proposition, and how the business will acquire customers and partners, become sustainable, scale, and raise funds to achieve the key milestones to profitability.
The course focuses on further developing entrepreneurial skills through short lectures, extensive in-class exercises focused on each team's specific projects, and get out of the building assignments. By the end of the two quarters, teams will have the opportunity to:
- Get out of the building and interact with users, advisors, investors and partners to develop a deep understanding of the challenges they face, to field test their proposed services, products, and business models, and to gather data.
- Interpret the data and make important startup decisions in the context of their own project: pivot, persevere, or perish
- Develop creative go-to-market strategies and test their effectiveness
- Develop and deliver in front of real investors an investor pitch, elevator pitch and executive summary
- Negotiate term sheets with venture investors
- Develop a hiring plan for their first year of operation and consider equity and other compensation plans
Learn the innovation process to launch a startup. Join us for more information.
Upcoming Info Sessions
- April 15 | 12:00-1:30pm in Room C106, Graduate School of Business
- April 20 | 6:30-8:00pm in Room 229, Y2E2, School of Engineering
- April 23 | 12:00-1:30pm in Room LK208, School of Medicine
- April 23 | 6:00-7:30pm in Room M104, Graduate School of Business
Team formation sessions will be held on April 21, April 27, and May 7 , 6:30-8:00pm in the NGP CoLab (M101), Graduate School of Business.
Drop-In Hours: Come Talk to Us & Ask Questions
Visit the Center for Entrepreneurial Studies (CES) from April 22 through May 27 and let us help you with your application process.
- Tuesday Hours: 10:00am-1:00pm
- Wednesday Hours: 11:00am-2:00pm
- By appointment: Contact Kati Noderer to arrange a meeting time
Drop-in hours are located in the CES Office, second floor of McClelland Building in the back right corner, Graduate School of Business.