Design Thinking Boot Camp: From Insights
to Innovation

Design Thinking Boot Camp: From Insights to Innovation offers executives the chance to learn design thinking — a human-centered, prototype-driven process for innovation that can be applied to product, service, and business design. We believe that innovation is necessary in every aspect of business, and that it can be taught. We invite you to join us here at the Hasso Plattner Institute of Design, affectionately called "the," for an experience that will enhance your ability to drive innovation in your organization.
2015 Program Dates: March 24 - 27, 2015
Application Deadline: January 23, 2015

2015 Program Dates: July 7 - 10, 2015
Application Deadline: May 8, 2015

2015 Program Dates: September 15 - 18, 2015
Application Deadline: July 10, 2015

2015 Program Tuition: $11,000 USD
Program tuition includes course materials, breakfast and lunch on each day. Lodging not included in program tuition.

Program Overview

The design thinking process is user-centered and prototype-driven. As a participant in Design Thinking Boot Camp, you will be part of a small multidisciplinary team and work through a hands-on innovation challenge from start to finish. You will walk away from the workshop with a strong understanding of the key tenets of design thinking and be able to execute them within your organization.
Faculty Director
Perry Klebahn
Perry Klebahn

Stanford design expert Perry Klebahn, the inventor of the modern snowshoe and an associate consulting professor at the, will lead the class. Klebahn is founder and former CEO of Atlas Snowshoes, former COO of Patagonia, and former CEO of Timbuk2.

Design Thinking in Executive Education
Design Thinking in
Executive Education
Join Stanford faculty and two past participants as they discuss the design thinking process and how it can be used to drive innovation. Experience the innovative coursework, renowned faculty, beautiful classroom space, global executive participants, and sunshine to see why participants rave about Stanford GSB Executive Education programs.
Key Takeaways
  • Develop Deep Consumer Insights
  • Reduce Risk and Accelerate Learning Through Rapid Prototyping
  • Drive Towards Innovation, Not Just Incremental Growth
  • Empower Your Employees To Be Innovative

Highlighted Sessions

Field Research Project: Enhancing the Airport Experience for JetBlue Customers
As part of this year's project for the program, the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at the Stanford School of Engineering will collaborate with JetBlue in an exercise designed to suggest enhancements to the carrier's airport experience with business leaders from around the world.

Key features of the Stanford collaboration will have program participants conducting:

  • Interviews of JetBlue's key management personnel
  • Observation of real travelers disembarking at SFO
  • Ideation, design, prototyping and iteration of new procedures and experiences
  • Presentation of proposed models to JetBlue management

The practical skills the executives gain throughout the program in addition to the foundations of design thinking will be applicable across industries. The collaboration will allow JetBlue to gain independent insight into their airport experience at SFO from Stanford academics and participating executives. Participants will focus on disembarking, navigating the gate and airport, getting luggage, finding and meeting ground transportation – both from the traveler's perspective and the JetBlue crewmember's experience. "We're always looking for fresh and innovative ideas to enhance the 'JetBlue Experience' for our Customers. The Stanford School program is an exciting opportunity to tap into some of the most dynamic innovation experts in academia to take an innovative look at the airport experience," said Marty St. George, the airline's senior vice president of marketing and commercial strategy.

Who Should Attend?

This program is designed for executives who are responsible for tackling strategic challenges in their organizations. People who are responsible for offerings that are developed for the marketplace, as well as those developed for internal constituencies, are invited to apply for the Design Thinking Boot Camp. We also welcome members of a team to apply for participation in the workshop together (please submit individual applications, footnoted with the collective names of the team members).

Appropriate participant titles include Chief Executive Officer, Chief Operating Officer, Chief of Insights, Director of Research & Development, and Vice President of Product Management.

SAMPLE Participant Mix
I truly enjoyed how fast everything moved, and how lectures were interspersed with practical exercises. Upon returning to my organization I was able to train all of my design leaders and product development managers on design thinking, and we started using the framework immediately to drive innovation and problem solving.
– Michael Alexin
Vice President General Merchandise Manager
Target Corporation


Stanford University
The Stanford campus is world renowned for its natural beauty, Spanish mission-style architecture, and temperate climate. With more than 8,180 acres (3,310 hectares), Stanford's campus ranks as one of the largest in the United States. Participants in Stanford's Executive Programs become part of a quintessential university setting, residing together, walking or biking to classes, and enjoying access to Stanford University facilities.
Hasso Plattner Institute of Design
The is a hub for innovators at Stanford. The's focus is on creating transformative learning experiences, and the innovations follow. Along the way, students develop a process for reliably producing creative solutions to nearly any challenge. In Design Thinking Boot Camp, executives from commercial and non-profit organizations from around the world are immersed in the fundamentals of design thinking.


Sara Fernandez
Associate Director, Programs
Phone: +1.650.724.4882