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Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations.
Strategic Marketing Management provides a comprehensive examination of all
major components of marketing strategy and their integration. By completing this
program, executives can enhance their company’s profitability and marketplace
position.
The first week of the Strategic Marketing Management program examines the elements of marketing strategy, such as a market-focused culture, customer and competitor analysis, value delivery, channel design, pricing, relationship management, brand management, sales, and marketing communication. In the second week, the program integrates these core elements to create a cohesive marketing strategy within the context of an effective overall business strategy.
- In-depth knowledge of competitive dynamics and how to integrate marketing
strategy into the overall business strategy
- Frameworks for analyzing customer preferences and enhancing customer
relationships
- Building and managing brand equity with effective market communication
Exclusive to registered participants, an optional pre-program finance session is offered for marketers who want to sharpen their ability to read and rapidly analyze financial statements. Three training sessions cover the core concepts of finance, including terminology and assumptions, valuation, and financial statements. Tuition is $900 and includes materials, lunch, and sessions. [workshop flyer]
 This program begins by laying a foundation of understanding through case study analysis, then allows you to dissect the strategies and apply them to your own
company
Rebecca Craig
Director, Business Products
Clarke American
Program dates, fees, and faculty are subject to change. If a program is cancelled, Stanford will refund the program tuition in full but is not responsible for travel, accommodations or other expenses incurred by the participant.
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