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Program Dates: August 9 - 19, 2009
Application Deadline: July 6, 2009
Program Tuition: $15,500 USD

Introduction

Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations.

Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their integration. By completing this program, executives can enhance their company’s profitability and marketplace position. 

Content Overview

When asked whether they
recommend others attend
the program, past participants
give the program the high
ranking of 4.8 on a 5-point scale.

The first week of the Strategic Marketing Management program examines the elements of marketing strategy, such as a market-focused culture, customer and competitor analysis, value delivery, channel design, pricing, relationship management, brand management, sales, and marketing communication. In the second week, the program integrates these core elements to create a cohesive marketing strategy within the context of an effective overall business strategy.

Key Takeaways

• In-depth knowledge of competitive dynamics and how to integrate marketing strategy into the overall business strategy
• Frameworks for analyzing customer preferences and enhancing customer relationships
• Building and managing brand equity with effective market communication

Optional Pre-Program Finance Workshop

Exclusive to registered participants, an optional pre-program finance session is offered for marketers who want to sharpen their ability to read and rapidly analyze financial statements. Three training sessions cover the core concepts of finance, including terminology and assumptions, valuation, and financial statements. Tuition is $800 and includes materials, lunch, and sessions. [workshop flyer]

This program begins by laying a foundation of understanding through case study analysis, then allows you to dissect the strategies and apply them to your own company.

Rebecca Craig
Director, Business Products
Clarke American