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Jonathan Levav

Jonathan   Levav
Associate Professor, Marketing
JonathanLevav
Associate Professor of Marketing
Younger Family Faculty Scholar for 2014-15
Citi Faculty Director for the Behavioral Lab
Academic Area: 
Marketing

Research Statement

Jonathan Levav studies consumer behavior and behavioral decision theory. He combines laboratory and field experiments, as well as secondary data analysis, in order to study the factors that influence people's choices and judgments. His research on choice focuses on three inter-related areas: 1) understanding the role of product attributes in people’s use of contextual cues; 2) the influence of environmental—social and physical—contextual cues on choices; 3) the contextual variables introduced by previous choices in sequential decisions. His research on judgment focuses on two areas: 1) preference prediction; 2) likelihood judgment.

Bio

Jonathan Levav is an Associate Professor of Marketing at the Stanford Graduate School of Business. His research is aimed at understanding consumer’s judgments and choices by using tools from experimental psychology and behavioral economics. In particular, he studies the contextual factors that influence people’s choices and judgments. His research is both basic and applied–from probability judgment to product customization decisions.

Jonathan received his PhD in marketing from the Fuqua School of Business, Duke University, and his A.B. in public and international affairs from Princeton University. He is the winner of the Hillel Einhorn Young Investigator Award, awarded biennially by the Society for Judgment and Decision-Making. Prior to joining Stanford he was a member of the faculty at the Columbia Business School.

Awards and Honors

  • Fletcher Jones Faculty Scholar, Stanford GSB, 2012-2013

Courses Taught

Degree Courses

2014-15

Need approval from sponsoring faculty member and GSB Registrar.

Doctoral Practicum in Teaching

Doctoral Practicum in Research

Our focus is on the question, "When launching a product, what are the framing issues that will help determine success?" In particular, we will provide you with tools to analyze market situations and determine whether it makes sense to launch a...

This course is designed to prepare new marketing PhD students for conducting rigorous, independent research. In this course, the student will work closely with a faculty member in collaborative research activities and will become familiar with...

This course considers the challenges faced by start-ups in achieving liquidity. We take the perspectives of organizational behavior, marketing, and finance, and examine forks in the road faced by firms that have already launched products....

2013-14

Our focus is on the question, "When launching a product, what are the framing issues that will help determine success?" In particular, we will provide you with tools to analyze market situations and determine whether it makes sense to launch a...

This course considers the challenges faced by start-ups in achieving liquidity. We take the perspectives of organizational behavior, marketing, and finance, and examine forks in the road faced by firms that have already launched products....

2012-13

Our focus is on the question, "When launching a product, what are the framing issues that will help determine success?" In particular, we will provide you with tools to analyze market situations and determine whether it makes sense to launch a...

2011-12

This course will focus on the role of the customer in creating value for the firm. Through case discussions, lectures, and guest speakers, we will learn about customer-related factors that increase a firm's market value. A substantial portion...

Stanford Case Studies

BillGuard | E513
Jonathan Levav, Yin Li2014
Waze: Product Evolution and Fundraising | E500
Jonathan Levav, Jason Luther2014
Eventbrite: Market Sizing, Competitive Analysis, and Fundraising | E510
Jonathan Levav, Joshua Rauh, Jason Luther2014
Qualtrics: Bootstrapping Growth | SM224
Maryanna Quigless, Jonathan Levav2014
Intuit’s Small Business Health Insurance Solutions | E474
Jonathan Levav, Russell Lewis Siegelman, Austin Kiessig2013